Advanced Channel Branding Solution

Versio™ Graphics is a complete solution for channel branding, encompassing all the elements required for graphic creation, preparation, insertion and control within the Versio™ integrated playout environment.

Versio™ Graphics simplifies the graphics process, enabling the creation or modification of templates using an intuitive HTML interface with full motion preview and video overlay. You can compose layouts quickly and automate graphics playout with macros, or create more complex animations using direct import from Adobe® After Effects® and add dynamic-data driver content and real-time tags, including content triggering.

pieces of paper representing a graphics design layout

Advanced integration with Adobe After Effects:

  • Create very sophisticated graphic compositions including scripting
  • Easily export from AE to the Versio environment
  • Easy definition of dynamic elements which will be modified during playout


Easiest dynamic branding, using live data from the automation schedules, integrated with Versio Automation and ADC Automation

Variety of graphic control tools for secondary automation events, dedicated Versio Graphics UI, widget for Versio Control dashboards, API for 3rd-party control

Fine control of each graphic element using macros to start/stop every component in a layout

Live rendering: Graphics render in real time during channel playback, giving the maximum flexibility and branding personalization


Create complex graphics in Adobe After Effects

  • Dynamic elements which later will be rendered live (texts, images, videos)
  • Refined DVE effects combined with animated backgrounds
  • Loop points
  • Scripting elements for dynamic formatting or positioning
  • CTC triggers (content triggering content)
  • Audio ducking

Insert a wide variety of graphic elements

  • Logos and channel bugs
  • Static images, stills, full-screen graphics
  • Animations
  • Crawls, rolls, lower thirds
  • Clocks, timers, countdowns
  • Audio elements
  • Video elements, hi-res or low-res
  • Texts, titles, tables
  • DVE (single or dual), LBAR
  • Mask paths, inverted masks, internal mask effects (feather, opacity, and expansion), and gradient masks on images
  • 3D-object import


Dynamic branding: Data populated from the automation system for Now/Next/Later graphics

Real-time external dynamic data from web, database, RSS feed, XML, JSON, Excel, or any structured text data source

Up to 10 loaded layouts (virtual keyers), each with unlimited graphic elements

Branded+ option for simulcast channels, 2 outputs with different branding

Distribution of graphic elements to Versio™ playout machines through automated workflows

Versio™ Graphics layouts can be added as secondary events in the playlist

Optional VizRT plugin for more advanced 3D branding

Versio™ Graphics web UI

  • Make layout compositions out of After Effects animations or static elements
  • Create show/done/setup macros, defining granularly how each graphic element should appear or disappear from the screen
  • Playout controls
  • Modify text/content values of dynamic fields defined in After Effects
  • Manage the full layout library


  • Maintains connectivity to multiple external data sources allowing a managed inflow of rich data to the Versio™ Graphics engine
  • Global languages are supported through Unicode
  • Connects to TXT, CSV, XML and RSS data types

Creation Station

  • Offline graphics creation tool
  • Runs on a standard workstation, used as a gateway between the graphics department and the Versio™ playout instances
  • HTML-5 web client for layout creation, editing, salvo/macro editing, preview control and layout management


  • Tool to automate the creation of new graphic layouts after new After Effects animations have been created

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.