Broadcast Management Suite for Sales, Scheduling, Media, and Finance

Broadcast Master™ is a flexible, cost-effective system for growing television operations. The comprehensive suite of modular and scalable rights, sales, scheduling, and media management solutions enables broadcasters to drive productivity and revenue with the tools to automate and manage your daily operations, allowing you to focus on the business of broadcasting.

Maximize efficiency, enhance your company’s image, and deliver quality services for your advertisers and agencies. With a range of flexible tools, Broadcast Master enables you to easily launch new channels, develop exciting new revenue sources, including product placements and secondary event messaging, and optionally manage nonlinear and catch-up scheduling.

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BCM software screen shot showing sales information

Screen shot of the BCM planning panel

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  • A single, integrated system that simplifies workflows and eliminates errors
  • Delivery of total channel management through to frame-accurate playlist creation
  • Integrated management tools for linear and nonlinear program rights, advertising sales, media management, and station workflow improvement
  • Ability to enhance system capabilities by adding modules as your business grows
  • Integrated audit, with the ability to configure which data elements are tracked at field level
  • Multichannel and multi-region support for sharing programming and selling across channels
  • Full multicurrency tools manage orders and invoice in any currency with reporting based on ordered or channel currency
  • Rich multi-language features enable users to enter and display data in a local language
  • Program Planning – planning, EPG and performance management
  • Promo Management – dynamic promo and secondary event creation, versioning and scheduling
  • Presentation Scheduling – automated linear and nonlinear presentation scheduling
  • Nonlinear Scheduling – seamless nonlinear and catch-up presentation scheduling
  • Rights Management – contracts and rights for linear and nonlinear platforms with formatting
  • Material Management – workflow-driven material management with MAM integration
  • Advertising Sales – ad sales with multi-currency, ratecard, ratings, and invoice bases
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Imagine Communications Automates Workflow for Botswana TV & Radio
Botswana TV and Radio implements Broadcast Master to streamline scheduling and traffic.

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.