Linear and Digital Ad Management​

Streamline broadcast operations at scale including sales, traffic, inventory and billing workflows​

  • Increase automation and streamline ad workflows, including sales, inventory, traffic, billing and revenue management​
  • Seamlessly manage both linear and digital campaigns under a single contract and invoice through a unified operations platform​
  • Gain real-time business visibility into revenue, inventory and financial metrics to improve sales​
  • Easily scale operations with cloud-based (or on-premise) solution without the need for significant capital investment ​
  • Seamless integrations with the leading 3rd party ad tech ecosystem through open APIs, including TIP 6.0 interfaces​
  • Proven broadcast deployment expertise including large broadcast and station group operations of 650+ sites​
two laptops on a desk showing the OSI software

OSI Traffic & Billing: Ad Tech for Broadcast Operations ​

Elevate your ad tech operations with OSI traffic & billing, the ultimate linear and digital traffic system for North American broadcasters. This platform empowers you to streamline critical operations efficiently, profitably, and with unparalleled control.​

Efficient Linear and Digital Ad Operations ​

The modular platform offers powerful tools for sales, scheduling, traffic, accounting, and yield management. It seamlessly integrates with playout automation, internet ad serving, dynamic ad insertion, finance, and other operational systems, delivering a unified and efficient ad management solution.​

Scalable Future-Ready Broadcast Solution​

OSI is a scalable broadcast management platform proven to handle 650+ stations and numerous networks, offering optional cloud hosting and cutting-edge tools to provide next-generation solutions. With hundreds of unique features and real-time, interactive reports, OSI traffic & billing empowers you to gain a competitive edge, driving new revenue, and manage broadcast and station operations more efficiently.​

Features & Benefits

Advanced Traffic Platform​

Advanced Traffic Platform​

Empower operations with proven ad placement, copy management, schedule optimization, and real-time visibility​.

Linear & Digital Channels​

Linear & Digital Channels​

Efficiently manage ad campaigns for linear and digital channels, to playout or ad server distribution​
Streamline Playlists​

Streamline Playlists​

Automate custom broadcast playlists to align content and scheduling for a seamless on-air experience​.
TIP 6.0 Integrations​

TIP 6.0 Integrations​

Real-time inventory avails, log times and electronic copy via TIP APIs enhance transaction efficiency.



Enhance operational efficiency by automating ad management workflow processes.

Flexible Deployment

Flexible Deployment

Deployment options that meet your needs today and in the future: cloud, hosted or on-premise​.

Broadcast Scale​

Broadcast Scale​

Seamlessly scale to large operations for broadcast and station groups.
Large Partner Ecosystem​

Large Partner Ecosystem​

Leverage enriched capabilities via open API integrations with a wide range of ad tech partners​.

Advanced Ad Tech Ecosystem

Streamline your ad tech deployments with best-of-breed open API integrations for Order Management Systems,
Finance, Ratings, Playout, Ad Servers and more. Choose from existing integrations or tailor a solution to fit your needs.​

Join our list of North American Broadcast clients!

Get in touch with our team to see how we can work together – book a no-pressure, virtual demo today!

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Contact Sales

Get in touch with our sales team to see how we can work together


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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.