Superior Ad Placement Control

Premium Ad Decisioning for CTV and FAST​

SureFire video ad server is an ad decisioning solution for streaming TV, leveraging linear-like ad placement control and broadcast rules for superior ad decisioning across CTV, FAST and addressable linear platforms.​

Sell ad campaigns across linear and digital, or direct-sell high value FAST inventory, using schedule-aware precise ad placement and brand quality to increase revenue through higher CPM’s. And it’s compatible with existing programmatic ad server.​

BEst of Show 2022 Winner

NAB Best of Show 2022 awards acknowledge outstanding products and solutions in the technology and media industries on display at the annual NAB Show in Las Vegas, USA.

SureFire Highlights

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Superior Control

Schedule-aware precise ad placement and control

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Broadcast Quality

Control brand rules, restrictions, separation, and frequency

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Leverage your rich 1st and 3rd party audience data


Integrate with leading ad tech and programmatic systems

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Scalability and flexibility of cloud-based architecture

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Flexible Monetization Solutions

Unlock FAST Direct Monetization: 
With SureFire, harness the power of broadcast-quality ad server decisioning for your direct inventory on FAST services. Our user-friendly ad sales interface simplifies direct inventory sales for FAST providers, eliminating the need for full ad tech integration. Larger FAST providers and broadcasters can seamlessly connect SureFire with existing ad tech or leverage Imagine’s ad management platforms for scalable direct inventory sales.

Hybrid Direct and Programmatic: 
Harness the strengths of both direct and programmatic ad inventory fulfillment with SureFire. Experience precise linear-like ad placement control through dynamic ad insertion for direct sold inventory. It’s open API’s are designed to be compatible with existing ad tech stacks and supports third-party programmatic solutions, including Google Ad Manager. Gain the flexibility to either fill unsold inventory with programmatic ads or allocate a percentage of your inventory to be programmatic, striking the perfect balance.

Powerful Cross-Platform Integration:
Expand your inventory’s reach across all TV platforms by seamlessly connecting SureFire to our industry-leading Landmark Sales platform, the pinnacle of cross-platform ad management. This integration empowers media companies to effortlessly sell and fulfill campaigns across their entire audience spectrum. Bid farewell to fragmented workflows and welcome maximized revenue, all while upholding the same level of control, quality, and rules that ensure your continued success.

Amagi THUNDERSTORM Integration: 
SureFire ad server seamlessly integrates with Amagi THUNDERSTORM for precise placement of direct sold inventory.  This creates a FAST ad management solution for direct sales that’s compatible with your existing programmatic setup. SureFire plugs into to Amagi’s data analytics, delivering a comprehensive solution that merges insights and monetization visibility. 

Google Ad Manager     Yospace     AWS Elemental Media Tailor   Amagi

Features & Benefits


  • Broadcast Quality

    Addressable linear and VOD ad decisioning
  • Rich Audience Data

    Use 1st and 3rd party data decoration for targeting
  • Event & Session Tracking

    Real time tracking of impressions to control frequency


  • High Capacity Decisioning

    Architected for 10 million+ ad decisions per second
  • Auto Scaling

    Designed to auto scale up or down to match demand
  • Cloud Native

    Leverages the best of cloud flexibility, services and security


  • Standards Based

    Industry standard VAST, VMAP, BXF and SCTE for interoperability
  • Integrations

    Amagi THUNDERSTORM, AWS MediaTailor, Google Ad Manager, YoSpace, Imagine Aviator and Landmark Sales
  • API Centric

    Easily automate or integrate with your systems of choice

Addressable Advertising Needs Broadcast Quality Ad Decisioning

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Linear Addressable

  • Linear schedule targeted ads
  • Placement control and quality checks
  • OTT & ATSC 3.0 compatible
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VOD Addressable

  • Targeted VOD ad decisioning 
  • Broadcast quality checks and control
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FAST Channels

  • Targeted ads placed in FAST streams
  • Linear-like experience
  • Broadcast quality checks and control
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Linear Parity

  • Traffic system makes OTT ad decisions 
  • Linear-like localized experience
  • Broadcast quality checks and control

Unified Monetization and Cloud Solutions

SureFire video ad server is an important part of Imagine’s Unified Monetization platform, as well as the new Imagine Aviator cloud-native platform to plan, make and monetize tv.

Connect with our experts today!

Tell us about your current OTT, VOD or addressable advertising workflow. Share what would make the ideal solution for your evolving media and operational needs. And let us show you what SureFire video ad server can do for you!

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.