Maximize Utilization of Airtime Inventory

Ad driven organizations need to remain competitive in this new world by optimizing revenue and leveraging operational efficiencies. The recent industry innovations and fragmentation of viewership are causing content and service providers to see a decline in linear ad revenue. Not only are there revenue implications, but new technology also leads to additional workflow complexity. 

Although technology innovations elicit challenges, they also introduce flexibility to disrupt standard processes. Today, organizations have the ability to utilize audience data and match with segments to optimize spend based on actions, behaviors, and interests. When a particular audience is overused, resulting in high frequency, CPM becomes costly and performance declines drastically. The key to increased engagement and impactful campaigns, is keeping campaigns fresh – this can often be challenging to do manually with multiple workflows, audience segments, offerings, and creative.

Incorporating optimization into your advertising workflow will bring improved efficiency to spot- and audience-based campaigns to reach target goals with less inventory and offer better value and more options for targeting the right viewers with the right ads.
 

thumbnail of xG Gameplan (a sports field diagram)
xG GamePlan
Cloud-based and ultra-scalable, xG GamePlan provides computer-generated scenarios from real-time analysis to increase both ad efficiency and, most importantly, revenue. xG GamePlan is the only cloud-based application on the market that leverages battle-tested inventory optimization tools that have been successfully managing billions of dollars of advertising inventory for leading media companies for over two decades. As media companies continue to shift from traditional spot-based ad sales to ratings and impression-based campaigns, xG GamePlan enables media operators of any size to develop their ad efficiency as aggressively or conservatively as desired. With the ability to handle any payload of supply (inventory) and demand (campaigns), xG GamePlan can run any number of scenarios in order to find the optimal balance between pure airtime efficiency and quality campaign effectiveness.
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