The growth of OTT video consumption offers content owners and service providers tremendous opportunities to engage audiences and further monetize content, but also creates operational pressures — particularly for those who must integrate new workflows with existing television infrastructure.
Powering a variety of multiscreen applications from live/linear OTT to dynamic ad insertion, Imagine offers a comprehensive range of next-generation OTT solutions that enable media companies to streamline the delivery of revenue-generating content wherever and however viewers are consuming media.
Imagine partners with third-party Middleware providers to offer a true end-to-end OTT solution that encompasses the key building blocks of media management and delivery, middleware, monetization and client applications. Live/linear, VOD, and DVR capabilities are supported, along with Dynamic Ad Insertion across all services for enhanced monetization. Multiple, flexible business model options range from subscription and ad-supported, to transaction- based and hybrid.
Imagine OTT is part of our overall Unified Distribution solution, enabling content distributors to leverage a single backend based on fragmented video to serve both their multiscreen and traditional linear delivery systems.
Design Considerations for Deploying a Profitable OTT Service
Imagine’s End-to-End Solution offers a complete or building block solution to address live/linear, VOD, Catchup/DVR and DAI – allowing customers to start with the pieces they need.
Protect the revenue potential of your cloud DVR service by allowing assets to transition between different storage tiers and leveraging just-in-time packaging and transcoding technology to keep storage and streaming costs in check.
Prepare for future business needs by deploying flexible, software-based encoding, transcoding and distribution solutions that support all formats and infrastructures (SD/HD/UHD and SDI/IP, DRM servers) and easily scale to meet content delivery expectations.
Maximize subscription and ad insertion revenue for linear, VOD and cDVR via flexible solutions that support multiple service tiers with different features and subscription rates to monetize different customer tiers.
Drive revenue and achieve rapid return on your OTT investment through a state-of-the-art dynamic ad insertion solution providing well-supported APIs and comprehensive monetization schemas via malleable back-end manipulation.
Exploring New IP Video Services Monetization Opportunities
Learn how to drive revenue by effectively applying both subscription and ad-insertion business models to multiple OTT video services.Download white paper ››
Exploring Opportunities for OTT Services Monetization
Discover best practices for launching OTT services that increase revenue and deliver the personalization that today’s subscribers demand.Watch video ››