You’ve got the premium content covered. But getting it to anytime/anywhere viewers, on their device of choice, at the quality they expect — and making money? That’s another story.
We can help. Our industry-proven Targeted Delivery solutions enable broadcasters and MVPDs to cost-effectively adapt content and advertising for OTT and linear distribution — and streamline the delivery of revenue-generating content wherever and however viewers are consuming media.
Launching an OTT service is a way for broadcasters and MVPDs to re-aggregate an increasingly fragmented audience and drive new revenue. But getting it right requires weighing your tech investment against potential ROI and figuring out new business models.
Imagine offers the industry’s most feature-rich OTT solution-set, supporting a variety of service offerings from video streaming and cDVR applications to integrated linear/nonlinear operations. Deployable on-prem or as a service, our OTT solutions enable you to maximize revenue from live and on-demand multiscreen advertising and alternate content delivery streams — all while optimizing spot placement across campaigns in real time.
Imagine’s OTT distribution solutions can be used across a variety of service offerings and business models, including video streaming from any internet-centric or on-demand source, integrated linear/nonlinear operations, and in cloud DVR or time-shifted content applications. Our solutions will future-proof your investments and provide the scale and resiliency to reach all customers, no matter where they are located.
Dynamic Ad Insertion
In todays fragmented ecosystem, broadcasters and MVPDs find it challenging to reach all their consumers as new devices deploy daily. With each new device, new requirements around metadata and formats follow suit. Not only is reach a key consideration, but providers must also ensure they are dynamically adapting content and advertising for enhanced monetization opportunities. OTT monetization solutions from Imagine provide media companies with the flexibility, control and scalability required to remain competitive, grow consumer base, and increase revenue.
Pursuing multiscreen opportunities while protecting your linear revenue can be costly and complex. But migrating to distribution infrastructure based on more flexible, OTT technologies can help you reduce TCO and simplify multiplatform workflows.
Imagine offers a first-of-its-kind linear distribution solution that enables broadcasters and MVPDs to produce derivative broadcast (including ATSC 3.0) streams and OTT services from a single platform. This industry-proven solution also expands monetization options by enabling distribution of alternate content and targeted regional ads to TVs via broadcast/cable linear infrastructure.
Broadcasters and MVPDs have traditionally shared the pain of linear content distribution: high costs and inflexible hardware. By enabling media companies to migrate to an infrastructure based on OTT technologies, Imagine’s comprehensive portfolio of Linear distribution solutions cures the dependency on expensive infrastructure — driving down TCO and opening up new revenue opportunities.
Dynamic Ad Insertion
Programmers and station groups have traditionally been limited to a one-size-fits-all advertising model, with each destination in their distribution network receiving identical content and commercials over expensive satellite links. But as content providers migrate to terrestrial distribution infrastructure, the opportunity arises to expand their monetization options by enabling ad targeting on a region-by-region basis. Our linear monetization solutions are a way to future proof your investments by increasing network resiliency and scale. Leverage our solutions to ensure operational flexibility and control with the ability to adapt to the needs of tomorrow.
Imagine’s linear solutions provide broadcasters with the flexibility to extend and replace linear ad placements on OTT streams and/or utilize OTT content to fill remnant inventory, also known as Linear Parity. Linear OTT streams can now leverage programmatic benefits, like Dynamic Ad Insertion (DAI) and Ad Decision Services (ADS), but then consolidate with traditional STB linear data for cohesive verification and granular reporting.
We know a thing or two about monetizing OTT. Linear, time-shifted, blackouts, alternate content — we can even host, manage and monitor the whole thing for you.
Read this whitepaper to gain insight on how an HTTP-based unified distribution infrastructure opens the door to seamless execution of advanced advertising and content strategies across all end devices.
Check out our latest eBook to review the challenges and opportunities of monetizing content in a multiscreen world.