The days of a single over-the-air channel are long behind us. Media companies are under constant pressure to spin up new channels for multiple platforms — and fast-track time to revenue.
Efficiently reaching a fragmented, anywhere/anytime audience requires rethinking the way you do playout. We’ve got some thoughts on the subject: unified channel origination.
With our software-based solutions, you can operate a single playout environment to generate content for broadcast, OTT, linear, nonlinear, mobile, or any other platform — and tailor a personalized experience to the audience you’re trying to aggregate and engage.
Automation, Control & Orchestration
Automation in a channel origination environment is key to efficiently maximizing the value of media assets. From acquisition to distribution, the seamless management of assets enables media operations to quickly and cost-effectively find and repurpose content for delivery across multiple device screens. Imagine’s modular, scalable and highly reliable playout and enterprise automation systems operate on generic IT hardware or in a virtualized environment, offering versatile options for any workflow. And our powerful control and monitoring solutions ensure that orchestration of your end-to-end hybrid SDI/IP or all-IP channel origination workflow will be streamlined and seamless.
At home or on the road, linear or nonlinear, on a large screen or on their phone — wherever and however consumers choose to watch — they expect a familiar, high-quality experience. Imagine’s channel origination solutions enable broadcast operations to simplify delivery of valuable content and enable fast channel creation to deliver seasonal or demographic-specific content, or one-time special events. And MVPDs can leverage our solutions to improve the efficiency and revenue-generating potential of video delivery and ad insertion infrastructures, while paving the way for the transition of operations to a fully virtualized environment.
In our consumer-driven market, media companies are challenged with managing an unprecedented volume of content. This drives the need for highly efficient content management solutions to centralize and simplify the entire content lifecycle — and make it profitable to support multiple delivery platforms. Imagine’s content management solutions are designed to fit within your organization’s unique workflow, ensuring valuable digital assets are properly cataloged, securely stored, instantly accessible, and easily repurposed for various outlets. And to ensure bandwidth and storage never pose a problem, our scalable solutions evolve as quickly as your business.
Content producers and owners are continually engaged in creating compelling original content or working to maximize existing content. In addition, media companies are always looking to expand their brands and forge new business relationships with providers. Our dynamic ingest and graphics solutions make it easier to prep and prioritize content for new platforms, make changes to graphics — even while on-air — add real-time tags, including content triggering, and archive valuable programming for possible use in the future.
The multiviewer is an essential part of channel origination, helping staff monitor the multiple signal types inherent in a dynamic workflow. Playout and multichannel monitoring in today’s complex environments requires multiviewers to display more telemetry on the screen, as well as handle more data integration, captions and subtitles, and sophisticated alarm scenarios. From a versatile SDI/IP, UHD-ready, microservices-based multiviewer, to a scalable, high-density, router-integrated option, Imagine offers a monitoring solution well-suited to any channel origination environment — simplifying operations while delivering all-important system-wide visibility.
Managing an end-to-end channel origination environment requires flexible and reliable processing solutions to support content from multiple sources, handle various signal types, files, and formats, and help deliver content over multiple platforms. Imagine’s well-established modular solutions simplify multichannel video and audio processing, distribution and compression. Our leading-edge, standards-based IP processing platform supports format resolutions up to UHD-HDR and enables you to seamlessly transition from SDI to all-IP networks. With our high-performance, easy-to-operate processing solutions, you can streamline your operations and focus on the business of generating content.
Routers have long been the core of playout centers, responsible for managing the input and output of a multitude of signals. From compact, reliable SDI systems to enterprise solutions for today’s hybrid SDI/IP or all-IP environments, Imagine has field-proven routers to meet your specific requirements. In hybrid environments, our software control system supports seamless switching — whether through the router or an IP switch. Our flagship router allows operators in channel origination facilities to switch uncompressed video over IP. Its internal multiviewer takes advantage of multiplexed IP streams to monitor hundreds of PiPs over hundreds of displays, enabling you to change your monitor stacks to meet varying requirements.
Anytime. Anywhere. Any Platform.
The consumer demand for “anytime, anywhere, any platform” access means broadcasters and content originators must re-invent their business models and embrace new ways to manage and repurpose media. With our customizable solutions, you can speedily launch new channels, reinforce brand identity, target content to your intended audience, and harness the power of media asset management and archiving to optimize the value of your content. Explore the possibilities — deliver your content effectively over multiple platforms, from digital terrestrial TV to cable, satellite, IPTV, and OTT, and embrace new ad revenue opportunities in the linear/nonlinear TV viewing world.
Explore solutions and strategies that let you transition at the pace that works with your business.
Scan this handy guide to compare the benefits of on-premises, hybrid and cloud playout deployments and determine which model is right for your current and future business.