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Targeted Delivery Blog Posts

Joe McGarvey, Director of Marketing
OK, easy might be overstating it.  In reality, it’s going to take more than a snap of the fingers to begin shifting all of your video delivery and ad insertion operations to a single, HTTP-based network that uses adaptive bitrate (ABR) technology, a netwo ...
Imagine Communications
When Apple announced support for HEVC compression technology for iOS 11 at the company’s annual Worldwide Developer Conference (WWDC) early this month, it made a big splash in media & entertainment circles. (Helpful media summaries of the announcement ...
Joe McGarvey, Director of Marketing
Several published reports were issued over the weekend of a ransomware attack involving Netflix that resulted in the unauthorized release of several episodes of one of the media company’s most popular shows, Orange Is the New Black. The event was likely a ...
Joe McGarvey, Director of Marketing
What You need to Know about Moving Operations to IP The expression drinking from a fire hose may have originated at NAB. Tapping into even a tiny tributary of the river of technology and industry information flowing from the annual exhibition and conferen ...
Imagine Communications
A critical component of Imagine Communications’ long-term IP transition strategy and vision is leveraging the economies-of-scale and price/performance advantages of the IT industry, which is several times larger than the overall media industry. Building b ...
Joe McGarvey, Director of Marketing
According to most accounts, PayTV and Over-the-Top (OTT) video content providers are locked in a winner-take-all struggle for the eyeballs — and wallets — of consumers. While conflict makes for a good story, and there is definitely competitive tension bet ...
Glenn LeBrun, VP – Product and Strategic Marketing
In the past few years, many of us – on a daily basis – consume a mixture of lean-back and lean-forward video, an assortment of linear and streaming, and online and OTT.  This is significantly influencing the traditional broadcast business that many of us ...