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Advertising Management Blog Posts

Joe McGarvey, Director of Marketing
OK, easy might be overstating it.  In reality, it’s going to take more than a snap of the fingers to begin shifting all of your video delivery and ad insertion operations to a single, HTTP-based network that uses adaptive bitrate (ABR) technology, a netwo ...
Joe McGarvey, Director of Marketing
Imagine Communications’ Terry Grinewich (far left) and Bridget Allen with ad management pioneer George Beattie at Emmy Awards ceremony Sometimes it takes a while for recognition to catch up with achievement. More than three centuries went by before Willia ...
Sarah Foss, CPO, Advertising Management Systems
The media & entertainment industry is rapidly evolving. Technology, business models, ecosystem dynamics — you name it — appear to be in perpetual cycles of change. Wouldn’t it be helpful from time to time to take a quick temperature reading, a moment- ...
Joe McGarvey, Director of Marketing
Never underestimate the power of Big Data. Its might can be witnessed in nearly every industry and professional endeavor on the planet. Just this April, academics unleased the power of analytics to identify William Shakespeare as the author of a 400-yea ...