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Ad Management Blog Posts

Sarah Foss, Product Leader, Advertising Management
Recent and rampant speculation about the demise of Pay-TV has been downright morbid – akin to the public autopsy of a patient who still has a pulse. Just the other day, Digital TV Research projected that by 2020 Pay-TV revenue in the US would be roughly 8 ...
Sarah Foss
It will surprise no one even the least bit familiar with advertising that programmatic, as determined by the Association of National Advertisers (ANA) earlier this month, is the 2014 marketing word of the year. What is shocking is that despite all the hyp ...
Joe McGarvey, Director of Marketing
Never underestimate the power of Big Data. Its might can be witnessed in nearly every industry and professional endeavor on the planet. Just this April, academics unleased the power of analytics to identify William Shakespeare as the author of a 400-yea ...