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Communications service providers (CSPs) have made substantial investments in video distribution networks based upon solid business models, but nobody could have predicted how radically these models would change in the last few years. These changes, driven mainly by evolving video consumption habits, require CSPs to build media cloud-based service capabilities that can easily adapt to the new multiscreen industry dynamics, thus allowing CSPs to deploy more flexible distribution networks and media offerings while streamlining operations. In this webinar, join the IT industry's iconic media cloud expert – Hewlett Packard Enterprise – and media and entertainment industry leader Imagine Communications for a lively, informative review of how CSPs can launch and monetize new content management and distribution services and create innovative user experiences to attract and retain pay-TV subscribers and accelerate monetization opportunities. This webinar will be hosted by Light Reading's global media expert, Alan Breznick.


  • Alan Breznick, Cable/Video Practice Leader, Light Reading
  • Rashmi Misra, Worldwide Media & Entertainment Leader, Hewlett Packard Enterprise
  • Steve Reynolds, Chief Technology Officer, Imagine Communications
AIMS, the Alliance for IP Media Solutions (AIMS), is a nonprofit trade alliance that promotes the open standards that broadcast and media companies use to move from legacy SDI systems to a virtualized, IP-based future — quickly and profitably. Imagine Com ...
This session answers the question, "How do I get from where I am today (1.0) to 3.0?" An experienced panel discusses ATSC 3.0 project planning, implementation parameters and how to tailor a transition to a station’s mandate, budget and business ...
How will ATSC 3.0 change the way TV makes money? This expert panel discusses tangible monetization strategies from how to get a traffic system ready to why ad agencies care about 3.0, and explores the revenue-driving opportunities of "the new localis ...
What does an ATSC 3.0 system actually look like? This practiced panel of tech pros details the building blocks of a 3.0 deployment and key impacts to consider from airtime sales, HEVC encoding and playout to dynamic ad insertion and OTT distribution. ...

John Mailhot, Imagine's Architect for IP Convergence, provides a behind-the-scenes look at the real-world IP deployments that are happening today. Find out who's doing it, how they're using it and why they made the move.

Here's just some of what you'll take away:

  • Design best practices from IP early adopters
  • 3 field-proven ways to build an IP-based plant
  • Facility-specific IP considerations — from small studios to mobile production to complex, geo-dispersed operations
  • Tried-and-tested tips for making a disruption-free IP transition

Watch now to get the been-there-done-that perspective that will give you an edge whenever you're ready to jumpstart your IP journey.

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John Mailhot
Architect for IP Convergence
Imagine Communications
Sinclair Broadcast Group and Imagine discuss tangible workflow and monetization strategies that enable the aggressive and aware media company to capitalize on the best of what ATSC 3.0 offers. ...
Janet West of Broadcast Beat Magazine chats with Charlie Vogt, CEO of Imagine Communications at the 2015 NAB Show. They talk about the direction of Imagine Communications and the industry itself. ...
Imagine Communications CEO Charlie Vogt  and Antonio Neri, senior vice president and general manager, HP Enterprise Group, discuss their partnership and transformation of the media and entertainment industry. ...
As more and more media systems move from SDI to IP and are built on COTS-based network infrastructure, network security is a growing concern.  Cisco’s SVP, Chief Architect & CTO – Engineering, David Ward, reviews the recommended security safeguards to ...