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Traffic & Billing in the Cloud Drives Revenue and Flexibility without CapEx ...
Sarah Foss, product leader for Imagine Communications' Ad Management Systems, interviewed J.W. Linkenauger of Sinclair Broadcast Group on the challenges faced by media companies with regard to how they monetize their businesses, particularly in light ...

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When the industry throws around the much-hyped term 'programmatic', the conversation tends to focus on its benefits for buyers. Media planners get better visibility to inventory. Advertisers get more transparency of data. Agencies get a better price.

But by the purest definition of the word, programmatic is all about automating the buying and selling process — which pays enormous dividends to sellers! (When done right, that is.)

Last June, Multi Channel Network (MCN) proved this point when it worked with Imagine Communications to launch programmatic into the Australian market.

This webinar will provide an insider's view of this pioneering deployment, with Sarah Foss, vice president of advertising management systems at Imagine Communications, and MCN's Angela Goodsir, operations director, systems and developments, presenting the MCN case study.

Saturday, February 28, 2015
The Financial Manager
xG Finance™ As the complexity of multi-product advertising increases, many media sales organizations are dealing with a fragmented advertising business, multiple financial operations, manual, duplicate workflows, and frustrated customers dealing with mult ...
xG Live Log™ allows a traffic system to create frame-accurate playlists based on timings from automation. With frame-accurate timing, additional avails can be found when gaps are identified between hard-start events on the playlist. Stations are seeing an ...