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Analytics Resources

Sarah Foss, Product Leader, Advertising Management
Recent and rampant speculation about the demise of Pay-TV has been downright morbid – akin to the public autopsy of a patient who still has a pulse. Just the other day, Digital TV Research projected that by 2020 Pay-TV revenue in the US would be roughly 8 ...
1 April 2015
Enables media organizations to quickly identify key trends, improve profitability and business agility  Imagine Communications, a global leader in video infrastructure, advertising systems and workflow management solutions serving media networks, broadcas ...
Sarah Foss, product leader for Imagine Communications' Ad Management Systems, interviewed J.W. Linkenauger of Sinclair Broadcast Group on the challenges faced by media companies with regard to how they monetize their businesses, particularly in light ...

REPLAY NOW AVAILABLE:

When the industry throws around the much-hyped term 'programmatic', the conversation tends to focus on its benefits for buyers. Media planners get better visibility to inventory. Advertisers get more transparency of data. Agencies get a better price.

But by the purest definition of the word, programmatic is all about automating the buying and selling process — which pays enormous dividends to sellers! (When done right, that is.)

Last June, Multi Channel Network (MCN) proved this point when it worked with Imagine Communications to launch programmatic into the Australian market.

This webinar will provide an insider's view of this pioneering deployment, with Sarah Foss, vice president of advertising management systems at Imagine Communications, and MCN's Angela Goodsir, operations director, systems and developments, presenting the MCN case study.

Saturday, February 28, 2015
The Financial Manager
Joe McGarvey, Director of Marketing
Never underestimate the power of Big Data. Its might can be witnessed in nearly every industry and professional endeavor on the planet. Just this April, academics unleased the power of analytics to identify William Shakespeare as the author of a 400-yea ...