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Rights & Programming Resources

8 March 2016
The modular and cloud-enabled xG Schedule unifies linear and nonlinear scheduling operations Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced xG Schedule™, a next-generation, cloud ...
1 May 2016
xG Schedule™ recognized by TV Technology at NAB Show 2016 for design, cost efficiency and performance Imagine Communications, empowering the media and entertainment industry through transformative innovation, has received the NewBay Best of Show Award for ...
Sarah Foss, product leader for Imagine Communications' Ad Management Systems, interviewed J.W. Linkenauger of Sinclair Broadcast Group on the challenges faced by media companies with regard to how they monetize their businesses, particularly in light ...
Landmark™ Rights & Scheduling Landmark™ Rights & Scheduling combines planning, rights management and scheduling for the omniplatform world in a streamlined, workflow-oriented solution. Manage the rapid expansion of delivery platforms with scheduli ...

More than ever, ad-driven media organizations are under extreme pressure to maximize the value of their airtime inventory for higher revenue and new business opportunities. That’s why forward-looking media companies are turning to cutting-edge inventory optimization tools that deliver audience targets while consuming the minimal amount of commercial airtime.

In this webinar, Imagine ad management guru Sarah Foss talks with SKY MEDIA's Jeff Eales about how he and the SKY team have increased revenue and decreased costs through implementation of a cloud-based booking optimizer and impression-based sales strategies.

Watch and learn:

  • How media companies can move into cutting-edge delivery platforms while still maximizing their primary revenue streams
  • How to leverage the cloud to simplify the switch from vertical to horizontal management systems
  • Why it's not the quantity of ads, but the quality of impressions that counts
  • How to squeeze a quart of ad revenue from a pint of inventory
  • What’s the difference between impact, impression and spot — and why it matters

Find out how harnessing the power of cross-platform inventory optimization can help you reach the ad-sales Promised Land.

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Presenters:

Sarah Foss
Chief Product Officer
AMS
Imagine Communications
Jeff Eales
Director of Systems & Development
SKY MEDIA
Learn about Imagine Communications’ Unified Scheduling cloud-native solution seamlessly integrates the entire broadcast operations workflow for both linear and nonlinear playout. ...
xG Schedule™ xG Schedule™ is the industry’s first cloud-based planning and scheduling system for linear, on-demand and digital platforms. This integrated system enables Programming teams to plan schedules across multiple linear, nonlinear, web and mobile ...