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Advertising Sales Resources

Imagine Communications helps BSkyB's sales house address the challenges of core spot sales, and addressable and nonlinear advertising. Featured Product: Landmark™ Sales ...
Sarah Foss, product leader for Imagine Communications' Ad Management Systems, interviewed J.W. Linkenauger of Sinclair Broadcast Group on the challenges faced by media companies with regard to how they monetize their businesses, particularly in light ...
9 September 2015
Imagine Communications, a global leader in video and advertising solutions serving the media and entertainment, multichannel video programming distributors and enterprise markets, today announced it has secured a contract with ITV, the UK’s largest commer ...
LandmarkOSI™ Sales LandmarkOSI™ Sales (formerly AdConnections™) delivers the new standard in broadcast sales technology. The system provides Web-based research and proposal tools to give you a competitive advantage in the marketplace. Instant Real-Time Sa ...
Friday, February 19, 2016
Content & Technology
Programmatic, impression-based, omniplatform, dynamic insertion, audience targeting…These buzzwords indicate one major trend in advertising—CHANGE. Join Sarah Foss, Imagine’s advertising leader, for an interactive discussion with two advertising innovator ...

REPLAY NOW AVAILABLE:

When the industry throws around the much-hyped term 'programmatic', the conversation tends to focus on its benefits for buyers. Media planners get better visibility to inventory. Advertisers get more transparency of data. Agencies get a better price.

But by the purest definition of the word, programmatic is all about automating the buying and selling process — which pays enormous dividends to sellers! (When done right, that is.)

Last June, Multi Channel Network (MCN) proved this point when it worked with Imagine Communications to launch programmatic into the Australian market.

This webinar will provide an insider's view of this pioneering deployment, with Sarah Foss, vice president of advertising management systems at Imagine Communications, and MCN's Angela Goodsir, operations director, systems and developments, presenting the MCN case study.

Sarah Foss
It will surprise no one even the least bit familiar with advertising that programmatic, as determined by the Association of National Advertisers (ANA) earlier this month, is the 2014 marketing word of the year. What is shocking is that despite all the hyp ...