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Radio Broadcasters Resources

11 July 2016
LandmarkOSI, tightly integrated with Versio automation and playout, manages ad sales and program scheduling across four separate media channels Imagine Communications, empowering the media and entertainment industry through transformative innovation, has ...
Primarily used today in the digital advertising market, programmatic advertising has yet to gain a significant foothold in the broadcast market. This paper explores technologies that enable automated advertising transactions using audience data and examin ...