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Quality content remains the strongest driver of viewer engagement and there are growing opportunities for profit in archived content, according to a new survey from Ovum. The independent research, commissioned by Avid, revealed that 65% of consumers surve ...
Friday, July 17, 2015
Imagine Communications helps BSkyB's sales house address the challenges of core spot sales, and addressable and nonlinear advertising. Featured Product: Landmark™ Sales ...
Saturday, December 1, 2018
TV Technology
Wednesday, May 20, 2015
Broadcasting & Cable
Steve Reynolds
Studies and statistics vary, but everyone agrees that demand for TV Everywhere — content where you want it, when you want it, on the device that you want it — is huge. According to the Ooyala Global Video Index, for example, demand for multiscreen service ...
Joe McGarvey, Director of Marketing
It’s the fall season in my corner of the world and that could only mean one thing: the annual appearance of all things pumpkin. As the weather begins its autumnal change, so too does the flavoring of nearly every consumable imaginable. Coffee, cereal, don ...