Press Releases

Imagine Communications Showcases Business Transformation Strategies at IBC2018

Practical approach to innovation enables media companies to personalize the path and pace of their transitions to next-gen architectures and business models
DALLAS, 26 July 2018 —

Imagine Communications invites attendees at IBC2018 (14-18 September 2018, Amsterdam) to visit their stand at the Amtrium, #4.A01.  Industry experts will be on hand to demonstrate practical innovation and migration strategies that enable media companies to personalize the path and pace of their transition to next-generation architectures and business models. 

IBC attendees are invited to bring their technical, operational and business questions to Imagine experts who can share insight on key industry issues from how SMPTE ST 2110 actually works in the real world, to how value can be extracted from remnant advertising inventory, to when it makes sense to virtualize playout operations or transition content origination and distribution to a public cloud.

“The end goal of an all-IP environment is now widely agreed upon across the industry, but the journey will be unique to every customer,” said Imagine CEO Tom Cotney. “The timing and availability of capital will be different for every customer. And there are various schools of thought about when to buy into the maturity curve of new technology.  Our goal is to serve our customers regardless of how the variables converge for them and help them meet their goals.”

Cotney continued, “With their businesses in transition, our customers need partners, not vendors. Partners need to have a complete understanding of how a media company makes money today and where capital is being applied to enable them to compete — and be ready with a solution that matches their strategy. People come to Imagine because we can take a 360-degree view of their business and present them with a new technology solution or the migration strategy that is right for them.”

At IBC2018, Imagine Communications will demonstrate practical innovation and strategies for making a gradual, managed transition to next-gen architectures and business models across three major solution pillars: 

Ad Tech
Visitors to the Imagine stand can explore a unique portfolio of integrated inventory management and optimization, data analytics and targeted delivery solutions designed to help media companies increase revenue and decrease costs across multichannel, multiplatform and multimarket operations.

Highlights include the worldwide debut of xG Scorecard™, a powerful business intelligence solution that provides at-a-glance, real-time insights and precise knowledge of how spots drive sales for advertisers. The first-of-its-kind reporting tool blends data from traditional sales and traffic systems, operational databases, ratings, clickstream and even social networks into a single view that can be customized to meet the needs of specific users.   By bringing together data that is normally siloed, xG Scorecard simplifies the process of discovering trends and spotting correlations vital to growing a media company’s business.

Live
Imagine will showcase its latest innovations for live production, including industry-first, high-capacity 100GbE network links, an intuitive live sports control panel that provides enhanced automation break manipulation, and SMPTE ST 2110-capable processing for HD, UHD and IP.

Highlights include a demonstration of Imagine’s award-winning Selenio™ Network Processor and UHD-ready EPIC™ MV multiviewer working together to efficiently monitor the signals of multiple dedicated screens, with inputs and monitor outputs all in IP.  To address the enormous bandwidth challenge associated with monitoring uncompressed UHD signals, SNP makes a “proxy” signal from every UHD signal that it touches in both directions. EPIC MV uses these proxy signals — which are full-color, full-frame-rate, and typically HD resolution — rather than the UHD original, resulting in a significant reduction in overall system cost.

Playout
Visitors to Imagine can get hands-on experience with proven, next-generation playout innovation, such as Versio™ Platform, the first cloud-native, microservices-based playout ecosystem; Versio™ IOX, the only high-availability, parity stack, multi-petabyte storage solution designed from the ground up for the reliability and performance demands of broadcast;  and Nexio+™ AMP®, the industry’s highest-density media server with hybrid SDI/IP and H.265 capability.

Imagine will also demonstrate various transition scenarios for migrating from traditional to next-generation playout operations at a pace that works for each individual customer.  For example, media companies using Imagine’s widely adopted ADC™ and D-Series™ automation can continue on their platform of choice, while layering in new features and capabilities that the Versio playout engine offers.  As customers seek more flexibility in deployment platforms, move to standard commercial off-the-shelf (COTS) infrastructure, or consider datacenter-based or cloud-ready operations, Imagine offers multiple transition paths for seamlessly migrating ADC, D-Series and Nexio+ customers to Versio Platform.

Visit Imagine Communications at IBC2018 at the Amtrium, Stand #4.A01. For more information about Imagine Communications’ products and solutions, please visit www.imaginecommunications.com.

About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.