Press Releases

Imagine Communications assists Naaptol with Expansion of Online Shopping Channels

High-quality production and ironclad reliability cited as critical requirements for leading Indian shopping portal
NEW DELHI, 18 July 2017 —

Imagine Communications, empowering the media and entertainment industry through transformative innovation, has supplied critical infrastructure to quadruple the channel playout count at Naaptol’s production and playout facility. All of the new channels are now running 24 hours a day, seven days a week. Home to one of the largest online retailers in India, the Naaptol facility, which now delivers content to its viewers over cable and satellite, was upgraded in close collaboration with Ideal Systems, a leading systems integration firm based in India.

At the heart of the expanded centre are Nexio® servers with Imagine high-performance online storage, giving show producers instant access to any content and allowing them to manipulate live, on-air promotions and pricing in accordance with current stock levels. The infrastructure also includes a sophisticated automated master control switcher and graphics, further increasing the ability to make instant adjustments in a dynamic environment. A Platinum™ VX router, along with additional Imagine Communications multiviewers and infrastructure products, tightly ties together the entire installation.

“Imagine Communications is clearly committed to the Indian market, with a large local presence and proven projects with major broadcasters,” said Gautam Dhundale, head - broadcast operations & engineering, Naaptol Network. “Imagine Communications and Ideal Systems completely understood our requirements, both in terms of operations and the level of reliability we required. They gave us confidence from the start that we would be able to deliver the best picture quality, 100% of the time.”

By adopting a seamless, automated and highly reliable media technology platform, Naaptol was able to focus on its primary aim of delivering content that enhances the experience of India’s online shoppers. The quality and reliability of the Imagine Communications solution stood out in a crowded competitive field. Working with Ideal Systems, Imagine Communications was able to complete the channel expansion project, which included a significant increase in storage capacity, with zero downtime.

“Ideal Systems has been a systems integration pioneer in India for many years, and was chosen by Naaptol to implement this best-in-class solution to meet the rigorous demands of its audiences on these online shopping channels,” said Michael Tholath, managing director, Ideal Systems South Asia.  “We integrated these solutions into Naaptol’s existing workflow to efficiently and effectively meet the company’s superior quality requirements and operational goals while the system was on air."

Raj Yadav, regional sales head, South Asia at Imagine Communications, added, “Naaptol is an innovative online retailer, determined to maintain its market leadership as it expands its channel capacity. A state-of-the-art production and delivery facility gives Naaptol the capacity and agility to respond to the current needs of the market with high-quality and engaging content.”

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About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, future-proof, multiscreen video and ad management solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive nearly $50 billion in global ad revenue for our customers. Through continuous innovation we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit for more information, and follow us on Twitter @imagine_comms.