NAB 2015: Imagine Communications is a ‘Company to Watch in 2016 and Beyond’
The reviews are in.
Imagine Communications was among the most visible and impactful companies at the 2015 NAB Show. By nearly every measure, the media industry stalwart stood out from the more than 200 exhibitors at this year’s conference and exhibition.
The ability of Imagine Communications’ solutions to solve both today’s and tomorrow’s video infrastructure, advertising management systems and workflow management requirements was clearly on display in Las Vegas last week. Clark Media, a provider of HD mobile trucks and broadcast equipment, was so enamored of the Imagine Communications Platinum IP3 router’s ability to deliver state-of-the-art live production capabilities that it signed a purchase agreement on the show floor.
A few days earlier, Imagine Communications unveiled a groundbreaking deployment with Disney/ABC Television Group for next-generation IP and cloud architecture. News that the media icon was working with Imagine Communications to fulfill its ongoing mission to move production, master control and distribution operations to IP unsurprisingly attracted international media coverage and prominent placement in the NAB Show Daily News.
Imagine Communications executives anchored several NAB presentation and panel discussions concerning the state of the industry and next-generation technology and trends, including the day-two Super Session Television’s Transition to an All-IP Future — Why It’s a Big Deal. The 90-minute forum also featured industry visionaries from Disney/ABC, Fox and TVU Networks. Imagine Communications CEO Charlie Vogt’s comments about the relevance of the Disney/ABC deployment to the momentum of IP in the broadcast medium were captured in a front-page account of the panel discussion in the NAB Show DailyNews:
“When you see one of the most iconic brands in the world moving to a virtualized cloud so they can take advantage of much greater opportunities in the future, you see why this is such a big thing.”
Demonstrations and Awards
The Imagine Communications booth generated a near-constant buzz in the North Hall of the Las Vegas Convention Center. Throngs of NAB visitors took in a dozen or so separate demonstration from Imagine Communications and partners, including HP, IBM, Microsoft and Verizon Digital Video Services. Among the products, platforms and solutions highlighted were the company’s cloud video platform, cloud playout, TV Everywhere, Software-defined Workflow management, baseband routing, signal processing, advanced advertising and cloud-based traffic and billing.
Imagine Communications’ LandmarkOSI™ Sales 8.0 advertising proposal and research system was the recipient of a NewBay Media Best of Show Award presented by TV Technology. Judges recognized the cloud-based platform for its ability to dramatically improve the efficiency and effectiveness of media company sales professionals.
Imagine Communications was already making NAB headlines before the show had officially opened. The company hosted an invitation-only event, ImagineLIVE, at the Hard Rock Hotel and Casino that attracted nearly 2,000 people.
A mix of information and entertainment that was capped by a performance by the super group Foreigner, the event featured presentations from Imagine Communications’ Vogt and Chief Technology Officer Steve Reynolds, as well as Disney/ABC Television Group CTO Vince Roberts. The evening also included a panel discussion among executives from industry-leading media companies moderated by television personality Deborah Norville.
But don’t take our word for it. Social networks, industry media and the blogosphere were abuzz with positive accounts of Imagine Communication’s NAB 2015 Show activities.
Here’s a small sampling:
On the eve of NAB 2015, video infrastructure, advertising systems and workflow provider Imagine Communications has scored key wins with leading US comms provider Verizon and IT giant HP.
- Sports Video Group
- Panorama Audiovisual
- Broadcast Beat
- Broadcasting & Cable
- Broadcasting & Cable
- The Online Reporter
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