To accommodate shifting video consumption patterns, video service providers have been building out next-generation networks to stream video programing and commercials to Internet-connected devices, including smartphones, tablets, PC and connected TVs. These HTTP-based networks often run parallel to legacy networks that deliver video to set-top boxes, requiring cable operators and other video distributors to support separate video delivery networks and ad insertion infrastructures. The burden of maintaining multiple networks is creating financial strains and forcing some cable operators to postpone much-needed modernization projects that hold the potential to free up large amounts of bandwidth and facilitate the transition of operations to more agile and versatile environments.
The xG VDE™ (VDE), an HTTP-to- UDP gateway, was developed by Imagine Communications to help video service providers reduce the cost and complexity of their networks by seamlessly bridging next-generation and legacy video delivery infrastructures. xG VDE is designed to enable cable operators and other content distributors to improve the efficiency, performance and revenue-generating potential of video delivery and ad insertion infrastructures, at the same time paving the way for the transition of operations to a fully virtualized environment based on generic computing and networking resources.
xG VDE leverages technology from across Imagine Communications’ solutions portfolio, including the company’s fully virtualized dynamic ad insertion (DAI) ecosystem. The software-based gateway works by allowing cable operators to leverage their HTTP video and ad delivery infrastructure to feed linear programming and ads to existing STBs, which may number in the millions. xG VDE enables the largest cable operators in the world to extract significant costs from their operations by replacing proprietary, purpose-built ad insertion and video delivery infrastructure with state-of-the art solutions that run entirely in software — without disturbing subscriber equipment.
xG VDE is also capable of helping broadcasters and service providers reduce costs by enabling the replacement of expensive satellite and terrestrial links that deliver compressed video to service providers, as well as links between facilities. xG VDE allows operators to replace multicast delivery networks with Internet-based, HTTP links that are more reliable, and are less-expensive to operate.