September 8, 2019

Upgraded facility to provide flexibility, security and efficiency in operations

Imagine Communications is building a completely updated master control and playout platform for the newly formed Egyptian National Media Authority (ENMA), previously Egyptian Radio and Television Union (ERTU), the national broadcaster in Egypt. The phased upgrade of this facility is designed to deliver a high level of operational resilience and integrates seamlessly with the broadcaster’s existing infrastructure, ensuring a simple and secure transition to IP when the broadcaster is ready to migrate its operations.

“Our master control room and satellite room are mission-critical parts of our operation,” said Rafaat Younes, chief director of studio projects department at Egyptian National Media Authority. “As ENMA is the national broadcaster and transmits the leading television channels to Egyptian audiences, we recognized the need to install equipment that is operationally well-proven by major global broadcasters. It was crucial that we invested in our facility to bring it up to date with the latest robust and reliable technologies, as staying on air is paramount.”

Younes added, “As a long-standing partner, Imagine Communications showed us how we could take advantage of the latest technology to expand our operation, with the reliability and resilience we sought.”

The master control room is primarily concerned with ENMA’s four national premium channels and the production center; alongside it is the satellite control room which monitors all the other channels delivered by ENMA via Nilesat. By installing networking, monitoring and playout solutions from Imagine Communications, ENMA is not only achieving new levels of on-air certainty, it is also taking important steps along the transition path towards a software-centric, IP-based broadcast architecture.

Anas Hantash, head of MESA and North Africa at Imagine Communications, added, “ENMA wanted to expand its capabilities through improved operations. We discussed how best to implement their requirements in a way which would integrate with the rest of their operations without disruption. The new master control room and satellite room, for example, communicate with other legacy systems over SDI, and will allow ENMA to create new efficiencies and expand capabilities when they take the next step on their IP migration path.”

The Imagine Communications solutions incorporated into ENMA’s facility include the Platinum™ IP3 router with integrated Platinum SX Pro multiviewers, providing expanded sources and outputs in a compact footprint. Once ENMA is ready to take the next step towards an all IP infrastructure, the Platinum™ IP3 will allow them to switch uncompressed video over IP and enable the multiviewer to take full advantage of multiplexed IP streams to monitor hundreds of PiPs over hundreds of displays, giving ENMA the ability to change their monitor stacks to meet their requirements at different times.

The installation also included the Nexio+™ AMP® Advanced Media Platform — a sophisticated software application running on industry-leading Hewlett Packard Enterprise standard servers — to manage digital content from ingest to playout, and signal processing and conversion using Selenio™ MCP and Selenio 6800+™ modules.

The system was supplied and engineered in conjunction with Imagine Communications’ systems integration partner, Integrated Communications Systems. The first phase of the system went on air in July, while phase two is due to go live in September 2019.

Imagine Communications products and solutions can be seen on stand no. 1.D61 at IBC2019 (13–17 September, Amsterdam RAI). For more information,  please visit https://imaginecommunications.com.

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About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit https://imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.

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portatif of Steve Reynolds

President

Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.