Aggregating advertising audiences across platforms and serving fresh, relevant inventory has been a challenge for many operators, programmers and broadcasters whose future video revenues depend on it. An effective OTT strategy can create new opportunities for advertisers to reach consumers with targeted ads within multiscreen premium programming environments.
Imagine’s Targeted Delivery OTT Monetization Services provide access to our market leading solutions in a fully cloud-hosted environment, managed and monitored by Imagine, enabling customers to focus on their core areas of expertise. We offer a comprehensive suite of 24/7 hosting and support services, providing complete technical support to ensure that customers’ critical monetization workflows operate effectively and efficiently.
Pay-as-you-go pricing minimizes start-up costs, and our online analytics and reporting give you the real-time information to track your business. Alternatively, Monetization software may be deployed on virtual machines on customer premises or private data centers, allowing you the control to run the solution alongside the rest of your tech stack. In both cases, Imagine Professional Services are at the ready to provide implementation planning and integration work as needed, along with deployment and project management, enabling a smooth process from project initiation to production.
This cross-platform managed service eliminates the complexity and cost of installing, operationalizing and supporting your own on-premises, next-gen ad tech solution.
As part of our OTT Monetization Service, Imagine provides a comprehensive suite of cloud support services, including:
- Cloud Deployment & Management – Compute, network storage resource sizing within AWS cloud accounts
- Application Monitoring – 24/7 application-level monitoring via alert-based notifications
- Software Release Upgrades – All managed through change control process
- Patching – Latest software, infrastructure and security updates
- Security – Customer application audits
- SLAs – Service Level Agreement options include CloudStandard, CloudCare and CloudCare+
Imagine works closely with IT and Cloud leaders to develop open-standard solutions with the precision, performance and reliability that broadcasters expect from traditional facilities and lessen the impact of the transition to next-generation operations.
OTT Monetization Service leverages best-in-class cloud services for infrastructure and media workflows through AWS, enabling Imagine to provide ensured security, control, stability and flexibility. And via pre-integration with industry leading Ad Decision Services, we can also provide programmatic ad decisioning services and cross-screen ad serving, enabling you to execute live and on-demand video campaigns securely and at scale.
With a global professional services organization exceeding 130 industry experts, Imagine brings both the scale and the depth to manage the smallest and the largest projects in the world. Our team has the capability to impact all aspects of a project using our end-to-end methodology. As part of the OTT Monetization Service, an Imagine Project Manager takes a leadership role working with the key client project management staff on the project.
Imagine Communications’ customer care team has unsurpassed experience operating a mission-critical service center. Our team has the ability to route a service request anywhere in the world immediately to the Imagine Communications Service Center. Our worldwide footprint means you are always within reach of assistance when and where you need it.
Our feature-rich, auto-scaling dynamic insertion solution offers the performance to meet your monetization needs today and the scalability to support future growth.
Capabilities include support for multiple linear and time-shifted use cases; integration with all leading ADS systems, DRM and CDN partners and market-leading scheduling systems; optimal routing of ad placement requests; automated ad transcoding; and advertising support in alternate content for sports and blackout management.
OTT Monetization Service is a managed offering based on Imagine’s market-leading Targeted Delivery portfolio — a set of comprehensive linear and digital solutions that can be individually integrated into existing networks, managed and monitored 24/7.