As the way people watch TV continues to change, media companies are challenged with exploring new ways to make money.
Winning the battle for audience and ad spend requires rethinking the way you monetize TV. At Imagine, we can help you with the “how,” so you can stay focused on the business of delivering premium content.
Protect linear revenue. Explore hybrid business models. Monetize across multiple platforms. In a fast-moving and fragmented media world, maximizing ad spend is easier said than done.
Combining the best of linear and digital can help you reach today’s anytime/anywhere viewer — and put declining revenue in the rearview mirror.
Thriving in today’s consumer-driven environment means moving beyond the traditional linear comfort zone. Ready to beat your digital-first OTT competitors at their own game?
A unified distribution and monetization strategy can help you protect your linear cash cow and drive new multiscreen revenue streams.
- are the ad management solution of choice for the UK’s largest commercial terrestrial TV network
- performed successful live, targeted ad insertion during the football World Cup
- helped a major broadcaster optimize ad sales across 5 major networks and 5 major markets
- enabled the UK’s largest pay-TV provider to triple revenue and double channel count and spot payloads
- will power next-gen ad capabilities within streaming video offerings for as many as 80 independent operators by the end of 2019
Learn how one of Australia’s largest broadcasters has helped media agencies remove 80 percent of the workload associated with trading TV by moving away from spot-based sales.
We know a thing or two about monetizing OTT. Linear, time-shifted, blackouts, alternate content — we can even host, manage and monitor the whole thing for you.
Learn the basics of dynamic ad insertion and get a handy checklist for building a state-of-the-art DAI system.