Radio remains a force worldwide — and often it is the only reliable means of receiving news and entertainment content. While analog radio remains an important connection for many consumers, digital radio brings new opportunities to both broadcasters and their audiences. The increased capacity of the digital audio stream extends radio’s mantra of local, mobile and free by opening new revenue-generation lanes for broadcasters through targeted advertising.
Imagine Communications provides over-the-air and satellite radio broadcasters with a comprehensive, cloud-based solution that enables our customers to easily run their cross-media business from a single, integrated platform. Our sales, traffic and billing solutions enable radio customers to manage multiple stations, markets and groups from one system, while our real-time reporting and analytics software enables optimized revenue and inventory value for a competitive sales edge.
By deploying our End-to-End Advertising Management solutions on one cloud-based platform, radio broadcasters gain powerful capabilities, including cross-media reporting, revenue and spot data, and massive scalability. Imagine Communications radio customers around the world rely on our media solutions to maximize new revenue opportunities offered through digital audio streams — notably targeted advertising and local content on-demand.