Mobility is influencing the future direction of video consumption. In steadily increasing numbers, consumers are using mobile broadband connections and intelligent portable devices to view an expanding amount of video-based content and entertainment. As smart device and IP-based mobile broadband network penetration increases, mobility becomes an even more essential component of a new, lean-forward video-consumption model -- one that is increasingly personal and untethered to an appointed time, place or device.
Mobile operators are in the optimal position to obtain a prominent position in the evolving video distribution ecosystem, and to monetize the content that traverses their networks. In addition to supplying services that are tightly aligned with recent and expected shifts in video consumption patterns, mobile operators hold the essential assets – a large and loyal subscriber universe, control of billions of smart, portable video display devices, established billing relationships with consumers, and brand recognition – necessary to achieve prominence as an aggregator and distributor of live and on-demand video content..
Imagine Communications is uniquely qualified to assist mobile operators in adding video distribution capabilities to your service portfolios. Our cloud-based video aggregation and distribution solutions, along with advanced advertising management capabilities, allow mobile operators to enter the video distribution market via a pay-as-you-grow operational model that requires little upfront investment. Our solutions enable mobile operators to offer services that put subscribers in charge of all of their video – linear, VoD, PPV – from any location or any device, and generate new revenue through subscriptions-based services and highly targeted advertising.