Media networks face mounting pressures as they look for a cost-effective model that allows them to compete for viewer attention on a global scale as Internet TV surges in popularity and TV Everywhere increasingly becomes a “must-have” for consumers. Today’s media networks must support an increasing number of distribution platforms and find a way to package and repackage content for global audiences efficiently and profitably, while maintaining a high-quality, consistent viewing experience.
The breadth and rapidly changing nature of the multiscreen environment makes it difficult for even large media networks to deploy the appropriate hardware and software solutions in an affordable and timely manner. This has opened the door for a cloud-based model that enables media networks to better streamline current services, make their content readily available to multiple MVPDs, and quickly execute on their multiscreen strategy.
Imagine Communications provides media networks with an end-to-end evolutionary framework for managing video operations and channel playout that leverages existing investments and provides significantly improved economics over current operations. With Imagine Communications, all of the traditional channel playout functions are cloud-enabled, the management of hybrid SDI, ASI, and IP content is transparent, and support for dynamic, addressable advertising enables multiscreen to become a true revenue-generating venture.
Now, media networks can experiment with new multiscreen services without making huge upfront investments, scale quickly and cost-effectively, and shift operational complexity to a public or private cloud on their own timeline.