Reliable Architecture for Increased Monetization and Independent Scaling

In today’s fragmented media ecosystem, broadcasters and MVPDs are challenged to find ways to efficiently — and profitably — reach consumers across multiple platforms and on multiple devices. 

Imagine Communications offers a full portfolio of OTT and linear monetization solutions and services that enable content providers to balance operational flexibility, efficiency, and control, with the ability to grow revenue and seamlessly adapt to future business needs. 

Extending beyond basic manifest manipulation, Imagine Dynamic Ad Insertion (DAI) solutions lead the industry in modularity, scalability, scope, rapid and responsive development, and flexible deployment models — from on-premises to cloud-hosted managed services. 

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Ad Insertion for Multiscreen
Imagine’s ad insertion for multiscreen (AIM) solution utilizes advanced adaptive bitrate (ABR) streaming to deliver hyper-targeted ads to smartphones, PCs, tablets, connected TVs, and virtually any other device that receives live or on-demand video programming. By providing relevant ads in real time across various stream types — including live, VOD, and cloud DVR — and on subscribers’ preferred viewing devices, Imagine’s AIM allows broadcasters and service providers to generate high CPM ad revenue for their live and on-demand multiscreen video offerings. 
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Ad Decision Service
The Ad Decision Service (ADS) supports targeting by individual or zone for linear, on-demand, and DVR services, and is able to make alternate content decisions for content blackouts and other program substitutions. The service also gathers and aggregates delivery reports, making them available for invoicing and verification.  
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Placement Opportunity Information Service
Imagine’s POIS works in conjunction with our AIM manifest manipulator and third-party ad insertion systems to identify linear ad positions, alternate content events, slates, and blackouts, while providing attributes and constraints for each placement opportunity. Working with any ad decision service (ADS), POIS validates and inserts SCTE standard-based cues in streams processed by integrated transcoders. POIS integrates with leading third-party transcoders via the industry-standard ESAM interface and also enables manual insertion of ad markers. 
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composite of screens showing different visuals
Ad Insertion for Multiscreen
Imagine’s ad insertion for multiscreen (AIM) solution utilizes advanced adaptive bitrate (ABR) streaming to deliver hyper-targeted ads to smartphones, PCs, tablets, connected TVs, and virtually any other device that receives live or on-demand video programming. By providing relevant ads in real time across various stream types — including live, VOD, and cloud DVR — and on subscribers’ preferred viewing devices, Imagine’s AIM allows broadcasters and service providers to generate high CPM ad revenue for their live and on-demand multiscreen video offerings. 
composite of screens showing different visuals
Ad Decision Service
The Ad Decision Service (ADS) supports targeting by individual or zone for linear, on-demand, and DVR services, and is able to make alternate content decisions for content blackouts and other program substitutions. The service also gathers and aggregates delivery reports, making them available for invoicing and verification.  
composite of different screens showing matching images
Placement Opportunity Information Service
Imagine’s POIS works in conjunction with our AIM manifest manipulator and third-party ad insertion systems to identify linear ad positions, alternate content events, slates, and blackouts, while providing attributes and constraints for each placement opportunity. Working with any ad decision service (ADS), POIS validates and inserts SCTE standard-based cues in streams processed by integrated transcoders. POIS integrates with leading third-party transcoders via the industry-standard ESAM interface and also enables manual insertion of ad markers. 
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