Media companies can only keep pace with evolving viewing behavior by delivering a compelling user experience, from device to navigation to content and, yes — even advertising.
Consumer demand for content anywhere can only be supported in the long-term by successful business models that generate consistent revenue. But aggregating advertising audiences across platforms and serving fresh, relevant inventory has been easier said than done for the many operators, programmers and broadcasters whose future video revenues depend on it. While not a new challenge, this daunting requirement will only grow more imperative as content creators and distributors rethink how content is monetized in a multiscreen world. Dynamic ad insertion (DAI) and cutting-edge support strategies are playing a critical role, helping to rewrite the rules of making money in a fragmented viewing world.