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Ad-tech helping a content industry in flux to find a new path forward
18 July 2019 by David Heppe, Commercial General Manager, Targeted Delivery
The shift in consumer viewing habits is driving major advertisers to redirect ad dollars toward OTT-based streaming services. A new study from Advertiser Perceptions reports that 51% Of advertisers intend to increase spending on video – up 10% from a year ago. Digital video will be a major part of...
Lessons Learned
2 July 2019 by Rob Malcolm, Senior Vice President of Global Sales, Ad Tech
The Top Signs Point To North America Finally Embracing Audience-Based Buying    For decades, the spot has ruled supreme in U.S. TV advertising. The audience is unpredictable, the costs high and real measurability elusive, but it’s simply been what TV has traded on. Until as recently as just a...
Ask the Expert - Purple
12 November 2018 by Philip Grossman, Vice President Solutions Architecture and Engineering
*/ Where in the world have you seen Philip Grossman? Just about everywhere! On top of his day job, Philip is an internationally recognized cinematographer, capturing his global escapades in moving images.Learn more >> 4K vs. UHD. So what's the difference? Even...
Ask the Expert
15 October 2018 by Yuval Fisher, Ad Insertion Aficionado
*/ Who is this Yuval Fisher fellow, anyway? Quite well-versed when it comes to IP video, MPEG-4, and dynamic ad insertion, Yuval is also a Master of Manifest Manipulation — to name but a few of his talents.Learn more >> How do I know there really was an ad...
Ask The Expert
7 September 2018 by John Mailhot, CTO, Networking & Infrastructure
*/ Who is this John Mailhot fellow, anyway? Part of the original digital TV dream team, The Grand Alliance, John is an MIT alum, editor of the SMPTE ST 2110 standard, and all-round IP VIP.Learn more >> What's the best way to learn about SMPTE ST 2110? That's a...
Ask the Expert
20 August 2018 by Yuval Fisher, CTO, Targeted Delivery
*/ How can I monetize OTT streams? Who is this Yuval Fisher fellow, anyway? Quite well-versed when it comes to IP video, MPEG-4, and dynamic ad insertion, Yuval is also a Master of Manifest Manipulation — to name but a few of his talents.Learn more >> Answer:...
The Media Industry is getting smaller -- and Why That’s a Good Thing
15 February 2018 by Joe McGarvey, Director of Marketing
If you’re looking for a discussion on industry consolidation, you’ve come to the wrong place. True, media and entertainment companies are merging and mating at a quickening pace, as this online article from the summer of 2017 attests. But the shrinkage we’re talking about here is of the technology...
Five Most Important Technology Trends of 2018
11 January 2018 by Joe McGarvey
New year. New urgency. The writing has been on the wall for several years. But now, entering 2018, it’s a bit bolder — and possibly in all caps. Broadcasters, content distributors and other organizations that inhabit the media and entertainment ecosystem understand that the inertia that has been...
SMPTE ST 2110
13 December 2017 by Imagine Communications
On December 8, the Society of Motion Picture and Television Engineers (SMPTE) publicly announced the publication of the primary standards within SMPTE ST 2110, the highly anticipated standards suite that specifies the carriage and synchronization of video, audio and ancillary data over IP networks...
Blog - Microservices Dectector
7 November 2017 by Joe McGarvey, Director of Marketing
It’s the fall season in my corner of the world and that could only mean one thing: the annual appearance of all things pumpkin. As the weather begins its autumnal change, so too does the flavoring of nearly every consumable imaginable. Coffee, cereal, donuts – you name it – take on the hue and...