Imagine at IBC2018

Modernize. Optimize.
Realize the Future of TV.

The show floor is closed, but we are open for business.
However you envision the future of TV, we have a migration strategy and solution to get you there.



Modernize Your Network.

Hybrid SDI-IP Production

Hybrid SDI-IP Production

Industry-first SDI-to-IP gateway and all-IP-capable signal processor, supporting 100 Gigabit Ethernet in SMPTE ST 2110 to optimize switch performance and network capacity.

Ultra HD Playout

Ultra HD Playout

Market's only cloud-native, microservices-based playout platform, supporting geo-dispersed operations, SDI and IP, and internally upconverted HD-to-UHD output.

Optimize Your Inventory Value.

Business Intelligence

Do-it-all Business Intelligence

First-of-its-kind analytics and business intelligence tool, delivering at-a-glance, real-time insights that enable you to capture the real value of your ad inventory.

Targeted Delivery

Next-Gen Splicing

Pioneering, software-based HTTP-to-UDP gateway, providing efficient, resilient and cost-effective drop-in replacement for legacy splicers and ad servers.


Explore Stand #4.A01


  • Hybrid SDI/IP routing, monitoring and control
  • SMPTE ST 2110-capable processing for HD, UHD, IP
  • Software-only transcoding for linear and OTT/ABR


  • Cloud-native, microservices-based production, editing & playout
  • Real-time playout of dynamic, metadata-driven graphics
  • Unified channel management for geo-dispersed operations


Ad Management

  • Cloud-native, impressions-based inventory optimization
  • Unified, multichannel traffic, scheduling & rights management
  • Next-gen, media-centric business intelligence

Targeted Delivery

  • Dynamic ad insertion across live/linear & VOD
  • Manifest manipulation and next-gen HTTP-to-UDP gateway
  • Blackout and alternate content management


  • Industry's purest implementation of microservices
  • Custom microservices blueprints that accelerate new services
  • On-prem, virtualizable, real-time media processing


  • Education Sessions
  • Live Demonstrations
  • Real-World Use Cases

Learn how to put the business and creative benefits of IP to work for you.


SMPTE ST 2059/PTP Systems Over an ST 2022-7 Network, How to Design and Troubleshoot

Friday, 14 September 2018 | Time: 4:30 – 5:00 p.m.
Location: E106

Speaker: Leigh Whitcomb, Architect, Imagine Communications

This presentation examines the challenges of designing and configuring a robust SMPTE ST 2059/PTP system over an ST 2022-7 network. Practical solutions to address these challenges are presented, as well as techniques for troubleshooting and monitoring the SMPTE ST 2059/PTP network.

Deep Dive into SMPTE ST 2110-40 Ancillary Data

Saturday, 15 September 2018 | Time: 11:00 – 11:30 a.m.
Location: E106

Speaker: Leigh Whitcomb, Architect, Imagine Communications

This presentation is a deep dive into the ST 2110-40 Ancillary Data standard. The ANC standard for ST 2110 is made up of two parts: one from IETF and one from SMPTE. This presentation covers how ANC services are transported by ST 2110. New flexibility enabled by the standard will also be covered.

Full-Stack Systems Using SMPTE ST 2110 and AMWA IS-04/05

Saturday, 15 September 2018 | Time: 2:00 – 2:30 p.m.
Location: E106

Speaker: John Mailhot, CTO – Networking, Imagine Communications

The SMPTE standards and AMWA specifications provide important building blocks, but how does a customer specify equipment in order to meet the potential of these standards? Which additional constraints or features are really required to build a working system? This talk covers the systemization of IP technologies based on ST 2110 and IS-04/05.