In today’s anytime/anywhere world, the power of TV — premium content, emotional connection, brand safety — still matters to audiences and advertisers alike. Maximizing revenue requires you to meet your on-the-go viewers wherever they are, but not at the expense of your linear business.
At Imagine, we can help you merge and monetize an increasingly fragmented audience. Ensure the premium nature of your content — and the premium placement of your advertising. And put you on the fast track from playout to payout.
Spinning up channels is all in a day’s work. Multiplatform has moved from nice-to-have to must-have. And if OTT isn’t at least on your radar, you’re not in the game.
Unified channel origination makes it easy to reach viewers however they’re consuming TV — and keep your budget in check.
Audience-based ad models offer better value and more surgical options for targeting the right viewers. Maybe it’s time to consider stepping away from the spot?
Learn how one leading broadcaster helped media agencies remove 80 percent of the workload associated with trading TV by moving away from spot-based sales.