Delivering More Video Streams with Better Quality Solving the quantity/quality challenge for HD and On-Demand video

Imagine Communications and Intel

Abstract

The combination of widespread video on demand (VOD) service and an increasing number of
HDTV channels poses new challenges for content distributors and broadband system operators.
They need to deliver increasing amounts of bandwidth-intensive content on their existing infrastructure
to compete effectively in today’s battle for premium subscribers – yet they cannot
afford to sacrifice quality. Up to 40 percent of all customer churn is caused by video quality issues,1
and the pervasiveness of HD and large-screen home theater is making consumers more sensitive
to this issue than ever before.
The Imagine ICE Video Platform is helping Comcast and other system operators solve this
critical challenge by enabling up to 50 percent more video streams to be delivered over existing
infrastructure, while simultaneously ensuring the highest video quality at any given bit rate.
Imagine’s video processing appliance plugs seamlessly into the existing IP technology ecosystem
and provides a quick, cost-effective way to expand premium services and improve
customer satisfaction. Since it is implemented on industry-standard servers based on Intel
technology, it also provides a uniquely scalable, flexible and adaptable platform for meeting
both current and future requirements.