The growth of OTT video consumption offers content owners and service providers tremendous opportunities to engage audiences and further monetize content, but also creates operational pressures — particularly for those who must integrate new workflows with existing television infrastructure.
Powering a variety of multiscreen applications from live/linear OTT to dynamic ad insertion, Imagine offers a comprehensive range of next-generation OTT solutions that enable media companies to streamline the delivery of revenue-generating content wherever and however viewers are consuming media.
Imagine partners with Siemens Convergence Creators to provide a true end-to-end OTT solution that encompasses the key building blocks of media management and delivery, middleware, monetization and client applications. Live/linear, VOD and DVR capabilities are supported, along with Dynamic Ad Insertion across all services for enhanced monetization. Multiple, flexible business model options range from subscription and ad-supported, to transaction-based and hybrid.
Design Considerations for Deploying a Profitable OTT Service
Choosing an end-to-end OTT solution from a single vendor simplifies system design and deployment, ensures seamless interoperability and a streamlined workflow and enables you to quickly launch revenue-generating new services.
Protect the revenue potential of your cloud DVR service by allowing assets to transition between different storage tiers and leveraging just-in-time packaging and transcoding technology to keep storage and streaming costs in check.
Prepare for future business needs by deploying flexible, software-based encoding, transcoding and distribution solutions that support all formats and infrastructures (SD/HD/UHD and SDI/IP, DRM servers) and easily scale to meet content delivery expectations.
Maximize subscription and ad insertion revenue for linear, VOD and cDVR via flexible solutions that support multiple service tiers with different features and subscription rates to monetize different customer tiers.
Drive revenue and achieve rapid return on your OTT investment through a state-of-the-art dynamic ad insertion solution providing well-supported APIs and comprehensive monetization schemas via malleable back-end manipulation.
Exploring New IP Video Services Monetization Opportunities
Learn how to drive revenue by effectively applying both subscription and ad-insertion business models to multiple OTT video services.Download white paper ››
Exploring Opportunities for OTT Services Monetization
Discover best practices for launching OTT services that increase revenue and deliver the personalization that today’s subscribers demand.Watch video ››