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Ad Insertion: The process of placing an advertisement into a television program such that the transitions between the program and the ad (and vice versa) appear seamlessly to the subscriber. In the Digital Television area, Digital Program Insertion (DPI) is the basic method of ad insertion, and there are two important SCTE (Society of Cable Telecommunications Engineers) DPI standards, SCTE 30 and SCTE 35. While SCTE 35 standardizes cueing messages, SCTE 30 standardizes the communications protocol between the ad server and splicer. With targeted ads, or addressable advertising, advertisements can reach more specific audiences, based on demographic or other subscriber-specific profiles. The SCTE is developing additional standards in this area, such as DVS766 and DVS629. Also, ad insertion into VOD programs is becoming increasingly important, using a “playlist” technique or other methods.
ADSL2+: Asymmetric Digital Subscriber Line Two Plus. An advanced DSL technique which uses more line bandwidth than its ADSL predecessor, enabling up to 25 Mbps downstream speeds over short distances (less than 3000 feet from DSLAM).
AdvancedTCA (or MicroTCA): An important new PICMG open specification and standard for carrier-grade communications equipment. The AdvancedTCA specification incorporates high-speed interconnect technologies, next generation processors, and improved reliability, manageability and serviceability. Imagine Communication’s ICE^® Gateway utilizes MicroTCA hardware.


	Imagine ICE Video Platform • Imagine ICE Broadcast System • Imagine ICE SDV System • Imagine ICE VOD System White Papers Technical Glossary			A \| B \| C \| D \| E \| F \| G \| H \| I \| J \| K \| L \| M \| N \| O \| P \| Q \| R \| S \| T \| U \| V \| W \| X \| Y \| Z Ad Insertion The process of placing an advertisement into a television program such that the transitions between the program and the ad (and vice versa) appear seamlessly to the subscriber. In the Digital Television area, Digital Program Insertion (DPI) is the basic method of ad insertion, and there are two important SCTE (Society of Cable Telecommunications Engineers) DPI standards, SCTE 30 and SCTE 35. While SCTE 35 standardizes cueing messages, SCTE 30 standardizes the communications protocol between the ad server and splicer. With targeted ads, or addressable advertising, advertisements can reach more specific audiences, based on demographic or other subscriber-specific profiles. The SCTE is developing additional standards in this area, such as DVS766 and DVS629. Also, ad insertion into VOD programs is becoming increasingly important, using a “playlist” technique or other methods. ADSL2+ Asymmetric Digital Subscriber Line Two Plus. An advanced DSL technique which uses more line bandwidth than its ADSL predecessor, enabling up to 25 Mbps downstream speeds over short distances (less than 3000 feet from DSLAM). AdvancedTCA (or MicroTCA) An important new PICMG open specification and standard for carrier-grade communications equipment. The AdvancedTCA specification incorporates high-speed interconnect technologies, next generation processors, and improved reliability, manageability and serviceability. Imagine Communication’s ICE^® Gateway utilizes MicroTCA hardware.