Advertising Management

End-to-End Ad Management

Benefits: 
  • Uniquely integrated solutions maximize sales effectiveness across all media, including web and mobile
  • Comprehensive, end-to-end linear and nonlinear/OTT campaign management
  • Industry’s only proven live log solution lets you spend less time manually placing spots and more time maximizing your revenue
  • True analytics deliver unprecedented insight into business operations across platforms, markets, stations and groups
  • Flexible architecture easily scales to multichannel or network operations, with options for self-hosting and cloud-ASP environments
  • Large, innovative software provider protects your sales, business and revenue
  • World-class, 24/7/365 support protects your investment and keeps your organization moving

The media industry is in a stage of rapid change and innovation. Whether this means you need to manage more stations, more networks or more distribution channels, one thing is clear: you will need to do more to monetize all the opportunities available to you. At Imagine Communications, we provide end-to-end ad management solutions that the world’s most successful television, radio, media networks, and service providers rely on to efficiently manage their content and revenue.

Monetize Potential, Minimize Costs

Developed in collaboration with the industry’s top media companies, Imagine Communications solutions are designed to monetize your potential, minimize costs and easily evolve with changes in your business and the industry. Our advanced applications range from Sales Proposal to Traffic to Billing, and include high-performance tools for sales empowerment, inventory management and utilization, rights management, real-time reporting and advanced analytics — as well as the industry’s only proven real-time live log solution.

Make More Money

Tired of managing your IT infrastructure instead of your inventory? Performing too much manual spot plotting? Stuck on old technology? Our advanced inventory utilization and copy rotation make your advertising operations more efficient and enable you to drive more revenue across both traditional and multimedia platforms. Advanced reporting and true analytics deliver far greater flexibility than a simple data mart. In addition, integration with Google DFP, AdTech and FreeWheel brings you tools to sell, schedule, deliver and measure digital ad inventory – in a single system with unified reporting.

Less Work, More Flow

Unlike the competition, Imagine Communications delivers scalability and functionality on the latest technology — giving you the edge over your competition, while protecting your original investment. Adding more stations or new distribution channels is no problem. Our media product suite creates a complete architecture that enables you to grow at your own pace and easily scale to handle new content, services and delivery platforms.

Tie in CloudXtream™ Dynamic Ad Insertion and  create a complete system to maximize advertising revenue from both linear and nonlinear/online advertising. Seamless integration with other Imagine Communications or third-party systems to incorporate media asset management, finance and playout optimizes your workflow and ensures your business runs at peak efficiency.

Advancing the Business of Advertising

To keep your business moving and ready for the future, Imagine Communications advertising management solutions are architected to take full advantage of technologies such as the cloud, enabling further scalability, cost reductions and innovative new uses of your system. Next-generation inventory modeling techniques enable you to utilize inventory and grow your bottom line. Mobile tools put the power of your system into the hands of sales and your customers. A streamlined, end-to-end media-specific workflow maximizes efficiency today and provides you with a powerful platform to manage every business scenario you want to pursue.