Developed specifically for the digital signage industry, Infocaster Traffic™ (formerly Punctuate®) is a leading-edge software application that manages the scheduling and placement of advertising and promotional content to multipoint digital signage networks. Revenue tracking, billing, automatic ad pricing and approvals for sales campaigns are among the sales-oriented user benefits for data management. Other network management-driven benefits include targeted content scheduling, robust content storage and inventory management.
A flexible, web-based solution, Infocaster Traffic enables network operators to create campaigns that target content to any combination of players at nearly any time. Operators can manage and deliver advertising and promotional content based on user-defined player attributes, such as location, screen orientation and proximity to other reference points, such as entrances/exits or floors.