Ad Management

LandmarkOSI™ Internet

ONE order. ONE invoice. ONE system for spots and digital.

Internet advertising is a core part of the broadcast business: Almost 90% of channels currently host at least one website and these sites have digital advertising growth rates in the high 30% range, resulting in a tremendous need for systems that enable the efficient and seamless management of all of today's advertising opportunities.

LandmarkOSI™ Internet provides all the tools broadcasters need to manage spot and Internet advertising together on ONE easy-to-use platform — and maximize revenue potential across all of your screens.

Highlights

  • Integrates seamlessly with Google® DFP Premium, Google DART, Adtech, FatTail or direct entry
  • Simplifies your ad sales workflow with a single system for spot and Internet
  • Maximizes your Internet revenue reporting capabilities

 

  • Leverage two–way integration to send orders directly from LandmarkOSI™ Traffic & Billing to Google DFP Premium, while accessing avails and delivery data for billing within LandmarkOSI
  • Combine Internet and spot lines on the same contract, or order Internet ads separately
  • View performance with simple reporting on impressions and clicks delivery
  • Invoice Internet contract lines from actual performance metrics received from DFP or based on contracted quantity
  • Report on Internet billing and A/R revenue individually or consolidated with spot billing
  • Leverage two–way integration to send orders directly from LandmarkOSI Traffic & Billing to Adtech, while accessing avails and delivery data for billing within LandmarkOSI
  • Combine Internet and spot lines on the same contract, or order Internet ads separately
  • View performance with simple reporting on impressions and clicks delivery
  • Invoice Internet contract lines from actual performance metrics received from Adtech or based on contracted quantity
  • Report on Internet billing and A/R revenue individually or consolidated with spot billing
  • Import billing data from Google DART or FatTail and invoice directly from LandmarkOSI Traffic & Billing
  • Report on Internet billing and A/R revenue individually or consolidated with spot billing
  • Enter Internet orders directly into LandmarkOSI Traffic & Billing by CPM, CPC or cost per day, with the flexibility to include Internet and spot lines on the same contract
  • Create a single invoice, or consolidate Internet billing with spot orders
  • Report on Internet billing and A/R revenue individually or consolidated with spot billing

 

Learn more or request a demo today

For LandmarkOSI clients, contact your account manager or sales representative for more on LandmarkOSI Internet or contact us at +1.866.4.Imagine

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