Ad Management
Advanced Advertising
Today’s television viewers are no longer tied to the living room, but rather have the power to watch any content, on any device, at any time. While evolving consumer behavior offers television advertisers and media companies unique opportunities, it also presents challenges, as viewing audiences become more fragmented and content delivery workflows become more complex.
Imagine Communications products for Advanced Advertising allow broadcasters and service providers to increase monetization by adding premium value to television advertising. Our intuitive tools for planning, campaign management, interactivity and addressability — serve as the central point of delivery and reporting for a unified, dynamic ad insertion ecosystem that spans multiscreen and broadcast — simplifying traffic and billing and enabling campaigns that span multiple delivery and consumption modes.
| Product | Description | Ideal For | Applications |
|---|---|---|---|
Ad Inventory Optimization | Cloud-based, standalone, independently and dynamically scalable ad inventory optimization module that can work with existing Imagine or third-party campaign management, forecasting, scheduling and traffic solutions | Media sales organizations of any size who want to maximize utilization of airtime inventory without building out infrastructure or adding more resources, and without a “rip and replace” of any core business systems | |
Dynamic Advertising | Scalable dynamic ad insertion for linear, live and on-demand multiscreen delivery that provides new sales opportunities and customer engagement with relevant, high-value ad content | Streaming, OTT Delivery, TV Everywhere, Cloud DVR | |
Campaign Management for Networks and Channels | Powerful software for managing and unifying linear and dynamic advertising campaigns | Media ad sales organizations managing advertising business processes in an omniplatform environment | |
Campaign Management for MVPDs | Advanced campaign management for linear, interactive and addressable advertising | Cable operators, satellite, telco, digital and other service providers that need to optimize workflow and maximize revenue | |
Analytics for Advanced Advertising | Business intelligence and analysis to leverage complex data for simplified decision-making, with easy-to-use and easy-to-learn Scorecards that consolidate and leverage data from business and operational systems | All media companies requiring a consolidated view of ad sales, revenue and business processes to drive organizational efficiencies and gain insights into revenue opportunities |
Ad Inventory Optimization
Campaign Management for Networks and Channels
Analytics for Advanced Advertising
