Ad Management

Advanced Advertising

xG AIM

Today’s television viewers are no longer tied to the living room, but rather have the power to watch any content, on any device, at any time.  While evolving consumer behavior offers television advertisers and media companies unique opportunities, it also presents challenges, as viewing audiences become more fragmented and content delivery workflows become more complex.

Imagine Communications products for Advanced Advertising allow broadcasters and service providers to increase monetization by adding premium value to television advertising.  Our intuitive tools for planning, campaign management, interactivity and addressability — serve as the central point of delivery and reporting for a unified, dynamic ad insertion ecosystem that spans multiscreen and broadcast — simplifying traffic and billing and enabling campaigns that span multiple delivery and consumption modes. 

ProductDescriptionIdeal ForApplications
Dynamic Advertising
Scalable dynamic ad insertion for linear, live and on-demand multiscreen delivery that provides new sales opportunities and customer engagement with relevant, high-value ad contentStreaming, OTT Delivery, TV Everywhere, Cloud DVR
Campaign Management for Networks and Channels
Powerful software for managing and unifying linear and dynamic advertising campaignsMedia ad sales organizations managing advertising business processes in an omniplatform environment
Campaign Management for MVPDs
Advanced campaign management for linear, interactive and addressable advertisingCable operators, satellite, telco, digital and other service providers that need to optimize workflow and maximize revenue
Analytics for Advanced Advertising
Business intelligence focused on measuring the impact of multiplatform advertising while delivering the data needed to gain a competitive edgeAll media companies requiring a consolidated view of advertising business processes across the organization
Campaign Management for Networks and Channels
Campaign Management for MVPDs
Analytics for Advanced Advertising