TV broadcasters face many challenges in today’s dynamic, multiplatform, multimedia landscape. Content originators seek to produce high-quality audio and video, including live content, and distribute this content to the widest audience possible. Local call-letter stations seek to easily tailor content to their target audience, deliver local news quickly, and effectively leverage the content of the parent company. National broadcasters and international networks, often encompassing many established, distinct brands, must find ways to share and distribute content effectively and efficiently.
All find themselves in an increasingly interactive world. They must compete for viewer attention — and ad revenue — as audiences seek a true multiscreen experience, where different types of content are available on different types of platforms around the clock. This consumer demand for “anytime, anywhere, any platform” access means broadcasters and content originators must re-invent their business models and embrace new ways to manage and repurpose media.
Imagine Communications enables fully integrated, agile workflows that allow broadcasters to distribute high-quality, relevant content wherever and whenever today’s consumer wishes to receive it. Our customizable solutions allow broadcasters to reinforce their brand identity, target content to the intended audience and harness the power of media asset management and archiving to optimize the value of content. Our customers can deliver their content effectively over multiple platforms — from digital terrestrial TV to cable, satellite, IPTV and OTT — and embrace new ad revenue opportunities in the linear/nonlinear TV viewing world.