Video consumption patterns are rapidly changing. Consumers are migrating away from traditional Pay-TV services in search of a more personalized experience with greater control of when, where and on what devices they view video entertainment and information. These shifts in video consumption are altering the dynamics of the industry, creating challenges for existing video players but also opening up opportunities to retain and capture subscribers with a unique and unified video experience.
The emergence of broadband connectivity as a dominant video delivery path puts cable operators in a position to significantly improve their competitive standing in the video distribution ecosystem. Large subscriber bases, established billing and service infrastructures and existing linear and multichannel video services naturally position cable operators to deliver a new, personalized and flexible video-consumption experience that enable subscribers to manage and access to all video content from any screen or any location.
Imagine Communications can help cable operators expand and enhance their video distribution capabilities. Our cloud-based video aggregation and distribution solutions, along with advanced advertising management capabilities, allow cable operators to expand existing service portfolios and explore new monetization opportunities. By moving video recording functionality and storage into the datacenter, Imagine Communications can drastically reduce capital, operational and service expenses associated with on-premises solutions, enabling cable operators to offer subscribers access to all of their video content from inside or outside the home. In addition, our market-leading and standards-based compression technologies and video head-end solutions enable cable operators to improve bandwidth efficiency and realize dramatic reductions in operational overhead.