2016 Technolgy Trends Report

 

The 2016 Focus Forward Technology Trends survey provides a timely and realistic assessment of the state of the media and entertainment industry technology landscape.  Based on the responses of more than 700 professionals from all regions and segments of the industry, this report delivers unique insight into how swiftly and in what direction broadcasters and other media companies will move to modernize their production, playout, distribution and advertising operations.

This survey examines four distinct but interrelated technology transitions:


SDI to IP


Hardware-centric to virtualized


HD to UHD


Linear to omniplatform ad management

Each of these technology transitions will impact, to some degree, nearly all broadcasters and other media companies in 2016.

Key findings Include:

More than 40% of broadcast professionals say they have transitioned from 25-100% of their operations to IP

The use of standards-based, non-proprietary products is viewed as the most important requirement of an SDI-to-IP hybrid environment

Nearly 90% of media companies have initiated the process of moving hardware-dependent operations into virtualized environments

Almost 50% of survey respondents estimate it will be more than two years before market demand is strong enough to justify significant investment in UHD

More than 30% of media professionals say they are selling less than 10% of ads using programmatic technology

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