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Imagine Communications and Disney/ABC Television Group Collaboration Still Making Headlines
May 18th, 2015 by Joe McGarvey, Director of Marketing
The media can’t seem to let go of the big story coming out of Las Vegas this spring. Even though  a couple of weeks have passed since the attention-grabbing event concluded, reporters and analysts are still churning out detailed accounts of the historic pairing and weighing the implications of its...
Floyd Mayweather and Manny Pacquiao
May 11th, 2015 by Steve Smith, CTO - Cloud
John Gurzinski/AFP/Getty Images Despite not throwing a single punch, content owners and distributors came away from the May 2nd championship fight between Floyd Mayweather and Manny Pacquiao with the most bruises, or so says a host of commentators. Publications from around the globe, including...
May 8th, 2015 by Joe McGarvey, Director of Marketing
Is live television on its way to being an artifact of the past? Video aggregators and distributors rolling out cloud-based services, such as Cloud DVR (cDVR), Catch-up TV or Restart TV, which allow subscribers to re-launch live programming minutes or even seconds into its playout, are required to...
Company to Watch in 2016 and Beyond
April 22nd, 2015 by Joe McGarvey, Director of Marketing
The reviews are in. Imagine Communications was among the most visible and impactful companies at the 2015 NAB Show. By nearly every measure, the media industry stalwart stood out from the more than 200 exhibitors at this year’s conference and exhibition. Deployment Firsts The ability of...
April 17th, 2015 by Joe McGarvey, Director of Marketing
The unambiguous lesson to be learned from the recently concluded NAB Show and exhibition: Business, in the broadcast and media industry, is anything but usual. Any lingering doubts by media professionals that their industry is in the throes of evolution were quickly wiped away by the sights and...
April 14th, 2015 by Joe McGarvey, Director of Marketing
Never underestimate the power of first impressions. Before NAB 2015 was even a day old, the top-of-mind talking points coming from the estimated 100,000 attendees and 200 or so exhibitors were easy to identify. Though the following list of topics drawn from day-one NAB observations holds few...
April 13th, 2015 by Joe McGarvey, Director of Marketing
Hours before the official opening of NAB 2015, Imagine Communications was already validating predictions that the 2015 version of the industry’s largest tradeshow and conference would mark a tipping point in the evolution of the media industry. ImagineLIVE, a pre-conference event presented Sunday...
April 13th, 2015 by Joe McGarvey, Director of Marketing
Dylan goes electric. Warhol goes pop. Disney/ABC goes cloud. Sometimes it takes an icon to break the grip of the familiar, to pull free from the creativity crippling inertia of the way things have always been done. Time after time, progress in the arts and sciences has been marked by the actions...
Hype-Buster: Why Advertisers Should be Wary of Predictions of PayTV's Decline
April 8th, 2015 by Sarah Foss, Product Leader, Advertising Management
Recent and rampant speculation about the demise of Pay-TV has been downright morbid – akin to the public autopsy of a patient who still has a pulse. Just the other day, Digital TV Research projected that by 2020 Pay-TV revenue in the US would be roughly 88% of the nearly $103 billion recorded in...
April 7th, 2015 by Joe McGarvey, Director of Marketing
The difference a year can make. Around this time last year, much of the industry was debating the suitability of IP and IT technologies for hosting broadcasting operations and workflows. Heading into NAB 2015, the point of contention concerning a transition to IP is no longer if, but when. We...