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13 April 2017 by Joe McGarvey, Director of Marketing
Every few years, often on the eve of a major trade show, the media & entertainment industry is set abuzz by some new innovation or technology breakthrough. Just a couple of years ago, an IT invasion swept through the industry, setting off a torrent of tongue wagging and a mad scramble to get up...
27 March 2017 by Joe McGarvey, Director of Marketing
The people have spoken — loudly. By an overwhelming majority, respondents to our Instant Opinion Poll from back in January view the ongoing migration of all media operations to an IT-based environment as anything but business as usual. In fact, 78% of you said that the SDI-to-IP technology...
Imagine Communications Labs
6 March 2017 by Peter Riordan, Vice President, IC Labs
One of the biggest challenges facing today’s broadcasters and other media companies is seamless and disruption-free adoption of the next-generation architectures that will be required to meet the challenges of the not-too-distant future. Nearly all media organizations now recognize that the...
The IC Instant Opinion Poll: Super Bowl Ads
31 January 2017 by Sarah Foss, CPO, Advertising Management Systems
The media & entertainment industry is rapidly evolving. Technology, business models, ecosystem dynamics — you name it — appear to be in perpetual cycles of change. Wouldn’t it be helpful from time to time to take a quick temperature reading, a moment-in-time assessment of the...
9 January 2017 by Joe McGarvey, Director of Marketing
The media & entertainment industry is rapidly evolving. Technology, business models, ecosystem dynamics — you name it — appear to be in perpetual cycles of change. Wouldn’t it be helpful from time to time to take a quick temperature reading, a moment-in-time assessment of the...
AIMS, the First Year: It’s a Wonderful Life
14 December 2016 by Steve Reynolds, Imagine Communications CTO and AIMS Deputy Chairman
The media and entertainment industry is dealing with disruption on an unprecedented scale. Accelerating technology evolutions, continuously shifting consumption patterns and a rapidly expanding competitive universe headline a barrage of challenges confronting broadcasters, content owners,...
To IP or not to IP...
21 November 2016 by Joe McGarvey, Director of Marketing
“Broadcasters, content providers and distributors, I come not to bury SDI, but to praise it.” Unfortunately, the technology transition from SDI to IP has for the most part played out like a Shakespearean drama, with IP being cast as the villain. Over the past few years, slings and arrows from all...
27 October 2016 by Joe McGarvey, Director of Marketing
It’s easy to confuse Cloud-Native and Cloud-Enabled. In addition to a strong resemblance, the two hyphenated words are frequently used interchangeably to describe an application that has been abstracted from underlying hardware and is now accessible from a virtualized setting. But that’s where the...
12 October 2016 by Joe McGarvey, Director of Marketing
Sometimes the only difference between right and wrong is timing. Going back nearly two decades, broadcast engineers have been hassled and harangued by various voices advocating IT-based environments as suitable hosts for media operations, including those demanding millisecond timing and frame-...
4 October 2016 by Joe McGarvey, Director of Marketing
There’s no denying that the way we move, manage and monetize media content is changing — but how fast and in what direction? What are your peers thinking when it comes to adapting operations to IT-based environments, introducing UHD into their workflows or moving hardware-based processes into...