News & Events

Blog

Steve Reynolds, Imagine Communications CTO
3 February, 2016 by Joe McGarvey, Director of Marketing
On January 21, Imagine Communications announced an expansion of a strategic relationship with Hewlett Packard Enterprise (HPE) that was first made public in April 2015. The first-of-its-kind collaboration unites leading innovators in the media and IT industries. The new partnership is underlined by...
Imagine Communications Receives 2015 Emmy® Award for Technology and Engineering
15 January, 2016 by Joe McGarvey, Director of Marketing
Imagine Communications’ Terry Grinewich (far left) and Bridget Allen with ad management pioneer George Beattie at Emmy Awards ceremony Sometimes it takes a while for recognition to catch up with achievement. More than three centuries went by before William Shakespeare was given a writing...
Avoiding the Broadcast Standards Wars
11 January, 2016 by Glenn LeBrun, VP-Strategic Marketing
With the arrival of the latest Star Wars saga, I am reminded of something that occurred not too long ago in a technology galaxy not so far, far away.  Most in the broadcast industry may not be aware of the “Cell Wars” of the 2000’s, where telecom vendors and mobile operators backed multiple...
2016 Trends
14 December, 2015 by Joe McGarvey, Director of Marketing
Yep, this is one of those “what to expect in the year ahead” pieces, which have become a December ritual, like the airing of 50-year-old kids TV shows that nobody under 50 watches anymore or the compilation of self-improvement resolutions that are long forgotten by February. End-of-year...
Cloud Storage
13 November, 2015 by Joe McGarvey, Director of Marketing
According to most accounts, PayTV and Over-the-Top (OTT) video content providers are locked in a winner-take-all struggle for the eyeballs — and wallets — of consumers. While conflict makes for a good story, and there is definitely competitive tension between these two camps, the reality is that a...
Are you ready for your Software-Centric Makeover?
14 October, 2015 by Joe McGarvey, Director of Marketing
“57 Channels — and nothin’ on.” An expanded version of that 1992 lament from Bruce Springsteen is now the mantra of so-called cord cutters, who claim their major beef with PayTV service bundles is paying for hundreds of channels that carry content they’ll never watch. But you won’t hear me...
IP networking is now #2 on broadcasters’ list of key technology trends
27 August, 2015 by Joe McGarvey, Director of Marketing
The media industry is rapidly approaching a tipping point. The agility and cost/performance benefits of IT technologies are becoming too compelling for media companies to continue to invest exclusively in SDI-based infrastructure equipment. The evidence in favor of media professionals transitioning...
Big Data Big Deal for Maximizing your Ad Inventory
25 August, 2015 by Joe McGarvey, Director of Marketing
Never underestimate the power of Big Data. Its might can be witnessed in nearly every industry and professional endeavor on the planet. Just this April, academics unleased the power of analytics to identify William Shakespeare as the author of a 400-year-old play long attributed to another...
Imagine Communications Unleashes Power of SelenioFlex File at Hollywood Training Event
30 June, 2015 by Joe McGarvey, Director of Marketing
Sometimes you just have to roll up your sleeves and dive right into something to fully appreciate it. That was the major motivation behind a recent training session for post-production design engineers and other media specialists conducted by Imagine Communications in early June at its Burbank...
How Media Companies are Putting IP to Work Now
15 June, 2015 by Brick Eksten, Imagine Communications Vice President of Product Strategy, Networking and Distribution
The momentum behind IP is undeniable. The recent NAB exhibition saw a passing of the technology torch from SDI to IP. The overwhelming industry consensus is that IP is the future of the broadcast and media industry. Like all technology transformations, the transition from SDI to IP presents both...