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Company to Watch in 2016 and Beyond
April 22nd, 2015 by Joe McGarvey, Director of Marketing
*/ The reviews are in. Imagine Communications was among the most visible and impactful companies at the 2015 NAB Show. By nearly every measure, the media industry stalwart stood out from the more than 200 exhibitors at this year’s conference and exhibition. Deployment Firsts The ability of...
April 17th, 2015 by Joe McGarvey, Director of Marketing
The unambiguous lesson to be learned from the recently concluded NAB Show and exhibition: Business, in the broadcast and media industry, is anything but usual. Any lingering doubts by media professionals that their industry is in the throes of evolution were quickly wiped away by the sights and...
April 14th, 2015 by Joe McGarvey, Director of Marketing
Never underestimate the power of first impressions. Before NAB 2015 was even a day old, the top-of-mind talking points coming from the estimated 100,000 attendees and 200 or so exhibitors were easy to identify. Though the following list of topics drawn from day-one NAB observations holds few...
April 13th, 2015 by Joe McGarvey, Director of Marketing
Hours before the official opening of NAB 2015, Imagine Communications was already validating predictions that the 2015 version of the industry’s largest tradeshow and conference would mark a tipping point in the evolution of the media industry. ImagineLIVE, a pre-conference event presented Sunday...
April 13th, 2015 by Joe McGarvey, Director of Marketing
Dylan goes electric. Warhol goes pop. Disney/ABC goes cloud. Sometimes it takes an icon to break the grip of the familiar, to pull free from the creativity crippling inertia of the way things have always been done. Time after time, progress in the arts and sciences has been marked by the actions...
Hype-Buster: Why Advertisers Should be Wary of Predictions of PayTV's Decline
April 8th, 2015 by Sarah Foss, Product Leader, Advertising Management
Recent and rampant speculation about the demise of Pay-TV has been downright morbid – akin to the public autopsy of a patient who still has a pulse. Just the other day, Digital TV Research projected that by 2020 Pay-TV revenue in the US would be roughly 88% of the nearly $103 billion recorded in...
April 7th, 2015 by Joe McGarvey, Director of Marketing
The difference a year can make. Around this time last year, much of the industry was debating the suitability of IP and IT technologies for hosting broadcasting operations and workflows. Heading into NAB 2015, the point of contention concerning a transition to IP is no longer if, but when. We...
March 27th, 2015 by Joe McGarvey, Director of Marketing
In roughly two weeks, thousands of overworked media production professionals will descend upon the Las Vegas Strip to take in the latest technology breakthroughs and sift through cutting-edge research. A rite of spring, NAB in many ways marks the unofficial kickoff of another year of innovation...
Ligers, Wholphins and  Zebroids – Oh, my!
March 23rd, 2015 by Joe McGarvey, Director of Marketing
Science and nature don’t exactly have solid track records when it comes to creating hybrids. Look no further than the liger, wholphin or, my favorite genetically altered species, the zonkey for all the evidence needed to conclude that not all hybrids have a purpose. In the media industry, we take...
March 22nd, 2015 by Paul Greene, Director of Baseband Routing
You wouldn’t fire up a bulldozer to dig a flower garden or yank the cord of a lawnmower to trim your toenails. Those excesses stand in direct opposition to one of the oldest work-related axioms in the book: Choose the right tool for the job. But if the currently available options for shovels or...